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Market Leader in Italy Prima became the market leader in the online motor insurance sector in Italy in 2020, showcasing the company's ability to capture significant market share and establish dominance in a competitive landscape.

International Expansion With ongoing international expansion efforts in the UK and Spain, Prima is strategically positioning itself to tap into new markets and broaden its customer base, presenting a prime sales opportunity for partnerships and collaborations in these regions.

Tech-Driven Innovation Prima leverages cutting-edge technology, including a robust tech stack and advanced data analytics capabilities, to streamline operations and enhance customer experiences, creating potential avenues for technology-oriented sales pitches and solutions.

Backed by Elite Investors Supported by prestigious financial institutions like Goldman Sachs, The Blackstone Group, and The Carlyle Group, Prima boasts strong financial backing and credibility, opening doors for sales engagements with other entities associated with these investors.

Diversified Product Portfolio With the launch of the Home and Family insurance product and vision to become a one-stop shop for insurance products, Prima offers diversity in its offerings, catering to a broader range of customer needs and creating opportunities for cross-selling and upselling strategies.

Similar companies to Prima

Prima Tech Stack

Prima uses 8 technology products and services including Optimise, Collibra, NoSQL, and more. Explore Prima's tech stack below.

  • Optimise
    Affiliate Advertising Networks
  • Collibra
    Data Management Platforms
  • NoSQL
    Database
  • NetSuite
    E-commerce
  • Open Graph
    Miscellaneous
  • Linux
    Programming Languages
  • Datadog
    Real User Monitoring
  • Tailwind CSS
    UI Frameworks

Prima's Email Address Formats

Prima uses at least 2 format(s):
Prima Email FormatsExamplePercentage
First.Last@prima.itJohn.Doe@prima.it
93%
First.MiddleLast@prima.itJohn.MichaelDoe@prima.it
3%
First.Middle@prima.itJohn.Michael@prima.it
3%
First@prima.itJohn@prima.it
1%

Frequently Asked Questions

Where is Prima's headquarters located?

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Prima's main headquarters is located at Piazzale Loreto, 17 Milano, Lombardia 20131 IT. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is Prima's stock symbol?

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Prima is a publicly traded company; the company's stock symbol is PCAGY.

What is Prima's official website and social media links?

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Prima's official website is helloprima.com and has social profiles on LinkedIn.

How much revenue does Prima generate?

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As of September 2024, Prima's annual revenue reached $750M.

What is Prima's NAICS code?

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Prima's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Prima have currently?

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As of September 2024, Prima has approximately 1.6K employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Product Officer: A. P.Chief Marketing Officer: A. S.Chief Technology Officer: D. F.. Explore Prima's employee directory with LeadIQ.

What industry does Prima belong to?

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Prima operates in the Insurance industry.

What technology does Prima use?

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Prima's tech stack includes OptimiseCollibraNoSQLNetSuiteOpen GraphLinuxDatadogTailwind CSS.

What is Prima's email format?

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Prima's email format typically follows the pattern of . Find more Prima email formats with LeadIQ.

How much funding has Prima raised to date?

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As of September 2024, Prima has raised $116M in funding. The last funding round occurred on Oct 15, 2018 for $116M.
Prima

Prima

InsuranceLombardia, Italy1001-5000 Employees

With more than 3M customers, €880M in gross written premiums across Europe, and a team of over 1.000 people, Prima is one of the most successful insurtech player in the world. Prima leverage on technology to accomplish one mission: to give customers a great experience at great prices.

Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy, redesigning and digitalising the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities.
Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022.
In 2021, Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products.
In 2022, Prima started an international expansion: we currently have a team of more than 90 professionals in London and more than 60 in Madrid, expanding both the UK and Spanish markets.

We are Prima, and we can’t wait to see where our journey takes us next.

Discover more: https://www.prima.it
Discover more on: https://www.helloprima.co.uk
Discover more on: https://www.helloprima.es/

Section iconCompany Overview

Headquarters
Piazzale Loreto, 17 Milano, Lombardia 20131 IT
Stock Symbol
PCAGY
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
1001-5000

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 4 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$1B

    Prima's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 4 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$1B

    Prima's revenue is in the range of $100M$1B

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