Insights

Market Leadership Prima has established itself as a market leader in the online motor insurance sector in Italy, with over 4.2 million customers and €1.3 billion in gross written premiums, demonstrating substantial market penetration and growth potential.

Digital Innovation The company has heavily invested in building its own advanced technology platforms and data analytics capabilities, creating opportunities to offer highly personalized and efficient insurance solutions to digital-first customers.

Expansion Opportunities Recent international expansion into the UK and Spanish markets, supported by dedicated teams in London and Madrid, signals potential for further geographic growth and upselling of localized insurance products.

Financial Backing Supported by major financial institutions like Goldman Sachs, Blackstone, and Carlyle Group, Prima has strong financial backing, enabling sustained investment in technology and market expansion to scale sales efforts.

Acquisition Potential Recent acquisition by AXA for $570 million highlights Prima’s high valuation and attractiveness as a digital insurance platform, indicating potential opportunities for sales partnerships, technology integrations, or collaborative ventures.

Prima Tech Stack

Prima uses 8 technology products and services including Contentsquare, Argo Project, Firebase, and more. Explore Prima's tech stack below.

  • Contentsquare
    Analytics
  • Argo Project
    Data Management Platforms
  • Firebase
    Database
  • Zendesk
    Documentation Tools
  • Microsoft
    Miscellaneous
  • PHP
    Programming Languages
  • Workable
    Recruitment Marketing
  • Tailwind CSS
    UI Frameworks

Prima's Email Address Formats

Prima uses at least 2 format(s):
Prima Email FormatsExamplePercentage
First.Last@prima.itJohn.Doe@prima.it
92%
First.MiddleLast@prima.itJohn.MichaelDoe@prima.it
4%
First.Middle@prima.itJohn.Michael@prima.it
2%
First@prima.itJohn@prima.it
2%

Frequently Asked Questions

What is Prima's stock symbol?

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Prima is a publicly traded company; the company's stock symbol is PV-WT.

What is Prima's official website and social media links?

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Prima's official website is helloprima.com and has social profiles on LinkedInCrunchbase.

What is Prima's NAICS code?

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Prima's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Prima have currently?

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As of December 2025, Prima has approximately 1.9K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: G. O. K.Chief Product Officer: N. R.Chief Financial Officer: M. P.. Explore Prima's employee directory with LeadIQ.

What industry does Prima belong to?

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Prima operates in the Insurance industry.

What technology does Prima use?

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Prima's tech stack includes ContentsquareArgo ProjectFirebaseZendeskMicrosoftPHPWorkableTailwind CSS.

What is Prima's email format?

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Prima's email format typically follows the pattern of First.Last@prima.it. Find more Prima email formats with LeadIQ.

How much funding has Prima raised to date?

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As of December 2025, Prima has raised $116M in funding. The last funding round occurred on Oct 15, 2018 for $116M.

When was Prima founded?

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Prima was founded in 2014.

Prima

InsuranceLombardy, Italy1001-5000 Employees

With 4.2M customers, €1.3BN in Gross Written Premiums across Europe, and a team of over 1.000 people, Prima is one of the most successful insurtech player in the world. Prima leverages technology to accomplish one mission: to give customers a great experience at great prices.

Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy, redesigning and digitalising the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities.

Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022.

In 2021, Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products.

In 2022, Prima started an international expansion: we currently have a team of more than 90 professionals in London and more than 60 in Madrid, expanding both the UK and Spanish markets.

We are Prima, and we can’t wait to see where our journey takes us next.

💻 https://www.prima.it
💻 https://www.helloprima.co.uk
💻 https://www.helloprima.es/

Section iconCompany Overview

Stock Symbol
PV-WT
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2014
Employees
1001-5000

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 6 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$250M

    Prima's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 6 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$250M

    Prima's revenue is estimated to be in the range of $100M$250M

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