Insights

Rapid Market Leadership Prima has established itself as a dominant player in the Italian online motor insurance sector, holding a market leadership position since 2020. This strong market presence indicates significant customer loyalty and potential opportunities to cross-sell new insurance products globally.

International Expansion With new teams in London and Madrid, Prima is actively exploring European markets, creating opportunities for partners offering localized insurance solutions, digital onboarding platforms, and cross-border insurance services.

Strong Financial Backing Supported by prestigious investors like Goldman Sachs, Blackstone, and Carlyle Group, Prima has substantial funding ($116M) and impressive revenue figures, making it a viable partner for innovative insurtech collaborations or technology integrations.

Acquisition by AXA The recent acquisition by AXA signifies increased stability and access to a broader distribution network, presenting opportunities for B2B partnerships, joint ventures, or technology licensing agreements within the insurance ecosystem.

Tech-Driven Growth Prima's advanced tech stack and focus on digital platforms offer prospects for sales of SaaS solutions, data analytics services, and technology partnerships aimed at further enhancing digital customer experiences and operational efficiencies.

Prima Tech Stack

Prima uses 8 technology products and services including Contentsquare, Argo Project, Firebase, and more. Explore Prima's tech stack below.

  • Contentsquare
    Analytics
  • Argo Project
    Data Management Platforms
  • Firebase
    Database
  • Zendesk
    Documentation Tools
  • Microsoft
    Miscellaneous
  • PHP
    Programming Languages
  • Workable
    Recruitment Marketing
  • Tailwind CSS
    UI Frameworks

Prima's Email Address Formats

Prima uses at least 2 format(s):
Prima Email FormatsExamplePercentage
First.Last@prima.itJohn.Doe@prima.it
92%
First.MiddleLast@prima.itJohn.MichaelDoe@prima.it
4%
First.Middle@prima.itJohn.Michael@prima.it
2%
First@prima.itJohn@prima.it
2%

Frequently Asked Questions

What is Prima's stock symbol?

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Prima is a publicly traded company; the company's stock symbol is PV-WT.

What is Prima's official website and social media links?

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Prima's official website is helloprima.com and has social profiles on LinkedInCrunchbase.

What is Prima's NAICS code?

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Prima's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Prima have currently?

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As of December 2025, Prima has approximately 1.9K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: G. O. K.Chief Product Officer: N. R.Chief Financial Officer: M. P.. Explore Prima's employee directory with LeadIQ.

What industry does Prima belong to?

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Prima operates in the Insurance industry.

What technology does Prima use?

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Prima's tech stack includes ContentsquareArgo ProjectFirebaseZendeskMicrosoftPHPWorkableTailwind CSS.

What is Prima's email format?

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Prima's email format typically follows the pattern of First.Last@prima.it. Find more Prima email formats with LeadIQ.

How much funding has Prima raised to date?

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As of December 2025, Prima has raised $116M in funding. The last funding round occurred on Oct 15, 2018 for $116M.

When was Prima founded?

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Prima was founded in 2014.

Prima

InsuranceLombardy, Italy1001-5000 Employees

With 4.2M customers, €1.3BN in Gross Written Premiums across Europe, and a team of over 1.000 people, Prima is one of the most successful insurtech player in the world. Prima leverages technology to accomplish one mission: to give customers a great experience at great prices.

Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy, redesigning and digitalising the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities.

Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022.

In 2021, Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products.

In 2022, Prima started an international expansion: we currently have a team of more than 90 professionals in London and more than 60 in Madrid, expanding both the UK and Spanish markets.

We are Prima, and we can’t wait to see where our journey takes us next.

πŸ’» https://www.prima.it
πŸ’» https://www.helloprima.co.uk
πŸ’» https://www.helloprima.es/

Section iconCompany Overview

Stock Symbol
PV-WT
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2014
Employees
1001-5000

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 6 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$250M

    Prima's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $116M

    Prima has raised a total of $116M of funding over 6 rounds. Their latest funding round was raised on Oct 15, 2018 in the amount of $116M.

  • $100M$250M

    Prima's revenue is estimated to be in the range of $100M$250M

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