Insights

Market Niche Focus Primal Strength specializes in British-designed, high-performance strength and fitness equipment, catering to a broad demographic from beginners to seasoned athletes, providing opportunities to expand into diverse customer segments including commercial gyms, educational institutions, and sports teams.

Strategic Partnerships Recent collaboration with the University of Plymouth Students' Union to supply the latest strength machines presents a foothold to develop additional institutional contracts with educational bodies and youth sports programs.

Growth Potential With a revenue range of one to ten million dollars and a lean team of up to fifty employees, Primal Strength indicates room for scale with strategic investment in marketing and distribution channels to capitalize on an emerging market demand.

Technology Integration Utilizing modern tech platforms such as LinkedIn and Review.io, alongside digital payment and security solutions, offers avenues to enhance customer engagement, streamline sales processes, and gather feedback for product development.

Competitive Positioning Operating alongside notable competitors like Fringe Sport and Rogue Fitness, Primal Strength can leverage its bespoke, British-designed product range to differentiate and target premium segments within the competitive strength equipment market.

Similar companies to Primal Strength

Primal Strength Tech Stack

Primal Strength uses 8 technology products and services including Chart.js, Underscore.js, LinkedIn, and more. Explore Primal Strength's tech stack below.

Chart.js
Javascript Graphics
Underscore.js
Javascript Libraries
LinkedIn
Online Community Software
Reviews.io
Online Review Management
Mastercard
Payment Processing
AfterPay
Payment Processing
Cloudflare Bot Management
Security
X-Content-Type-Options
Web & Portal Technology

Media & News

University of Plymouth Students' Union partners with Primal Strength Ltd..
University of Plymouth Students' Union has teamed up with Primal Strength to secure the latest strength machines which include:
Jan 30, 2023 | www.upsu.com

Primal Strength's Email Address Formats

Primal Strength uses at least 1 format(s):

Primal Strength Email Formats	Example	Percentage
First.Last@primalstrength.com	John.Doe@primalstrength.com	29%
First@primalstrength.com	John@primalstrength.com	21%
First.Last@primalstrength.com	John.Doe@primalstrength.com	29%
First@primalstrength.com	John@primalstrength.com	21%

Frequently Asked Questions

Where is Primal Strength's headquarters located?

Primal Strength's main headquarters is located at 20 Buchanan Street, Glasgow, Scotland G1 3LB, GB. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is Primal Strength's official website and social media links?

Primal Strength's official website is primalstrength.com and has social profiles on LinkedIn.

What is Primal Strength's NAICS code?

Primal Strength's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Primal Strength have currently?

As of October 2025, Primal Strength has approximately 49 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Cfo / Coo: R. I.Head Of Marketing: J. D.Head Of Content: F. W.. Explore Primal Strength's employee directory with LeadIQ.

What industry does Primal Strength belong to?

Primal Strength operates in the Sporting Goods Manufacturing industry.

What technology does Primal Strength use?

Primal Strength's tech stack includes Chart.jsUnderscore.jsLinkedInReviews.ioMastercardAfterPayCloudflare Bot ManagementX-Content-Type-Options.

What is Primal Strength's email format?

Primal Strength's email format typically follows the pattern of First.Last@primalstrength.com. Find more Primal Strength email formats with LeadIQ.

When was Primal Strength founded?

Primal Strength was founded in 2016.

Primal Strength

Q: What is Primal Strength's official website and social media links?

Primal Strength's official website is primalstrength.com. Primal Strength has social profiles on LinkedIn.

Q: How many employees does Primal Strength have currently?

Primal Strength has approximately 49 employees.

Q: What technology does Primal Strength use?

Primal Strength's tech stack includes UPS, Cloudflare Bot Management, Vue.js, Facebook Pixel, JSON-LD.

Sporting Goods ManufacturingUnited Kingdom11-50 Employees

We are PRIMAL®, a strength company on a mission to equip everybody to discover their true potential.

We’ve poured our years of industry expertise into creating a range of proudly British-designed, class-leading strength and fitness equipment, representing the cutting edge in biomechanics and performance.

We offer everything from bespoke commercial and home gym designs and fit-outs, to custom rigs, customised dumbbells, bench wraps, flooring and platforms.

From first-timers to the fit-for-lifers, from the everyday lifters to the everyday athlete, we exist to help everybody improve their health and well-being, and discover a strength they didn’t know they possessed.

Strength. It's In Us All