Primary Wave Email Format
MusiciansUnited States51-200 Employees
Primary Wave is a United States-based, mid-sized music company founded in 2006 by industry veterans. It operates as a full-service music house with capabilities across film, television, gaming, advertising, branding, licensing, special markets, touring, talent management, and music supervision, enabling end-to-end development and monetization of music rights. The firm also holds copyrights to catalogs from iconic artists such as The Beatles, Nirvana, Chicago, Hall & Oates, Def Leppard, and Steven Tyler, underscoring its role as a major rights holder with deep catalog assets. Its clients include artists, estates, and brands seeking strategic use of music across media. Positioned in the music rights and management landscape, Primary Wave blends catalog ownership with services that facilitate placement and monetization in film, TV, and other media. A notable recent development is a partnership announced in May 2026 with Spirit Music to expand the use of The Who's catalog in film and television projects.