Catalog leverage Primary Wave holds ownership of catalogs from The Beatles, Nirvana, Hall & Oates, Def Leppard, Steven Tyler and other iconic artists, presenting opportunities to pitch licensing, synchronization, and publishing collaborations across film, TV, gaming, and advertising.

Strategic partnerships Recent and ongoing partnerships with Atticus Works, Concord Theatricals, Spirit Music, Popsww, Kool & the Gang, and others indicate a proactive expansion model ideal for cross-sell of catalog rights, IP fund participation, and co-production ventures.

IP fund access Participation in large dedicated IP funds (notably Primary Wave Music IP Fund 4 with substantial commitments) signals capacity for large-scale licensing deals, co-investments, and structured catalog acquisitions that sales can position to larger brand and media clients.

Film and TV focus Active emphasis on placing catalogs in film and television programs, alongside proven film/TV licensing activity with Who’s catalog through Spirit Music collaboration, creates a clear route for sales pitches targeting studios, streaming platforms, and ad agencies.

Scale and reach Revenue and funding scale combined with a mid-to-large workforce positions Primary Wave as a mature partner for enterprise clients seeking comprehensive catalog management, licensing, and rights administration across global markets.