Insights

Boutique Experience Independent, boutique-style events agency with a long track record (16+ years) and strong client partnerships, suggesting opportunity to upsell expanded live event and creative content services to existing brands seeking intimate, high-touch collaboration.

Sustainability Emphasis Accreditations for sustainability and quality (ISO 20121, ISO 14001, ISO 9001) plus Net Zero Carbon Events Pledge indicate a selling point for clients prioritizing responsible production; cross-sell sustainability consulting and eco-friendly event design services.

Awards Momentum Recent awards in internal communications and product launches signal credible capability in strategic communication-centered events; leverage to pursue partnerships with brands needing high-impact experiential campaigns and corporate comms events.

Technology Stack Active use of digital marketing and CMS platforms (Google/LinkedIn Ads, WordPress, HubSpot, Shopify) suggests cross-sell opportunities for integrated event marketing, registration workflows, and post-event analytics to existing clients.

Growth Profile Sub-$1M revenue with 51-200 employees and global brand partnerships imply scalability potential; target mid-market brands in adjacent industries for expanded live events, exhibitions, and content production beyond current scope.

Similar companies to Primary

Primary Tech Stack

Primary uses 8 technology products and services including Google Ads, LinkedIn Ads, WordPress, and more. Explore Primary's tech stack below.

Primary's Email Address Formats

Primary uses at least 4 email formats:
Primary Email FormatsExamplePercentage
First@primarylive.co.ukJohn@primarylive.co.uk
83%
FirstLast@primarylive.co.ukJohnDoe@primarylive.co.uk
6%
First.Last@primarylive.co.ukJohn.Doe@primarylive.co.uk
5%
FLast@primarylive.co.ukJDoe@primarylive.co.uk
6%

Frequently Asked Questions

What is Primary's stock symbol?

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Primary is a publicly traded company; the company's stock symbol is TFEQX.

What is Primary's official website and social media links?

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Primary's official website is primarylive.co.uk and has social profiles on LinkedIn.

How much revenue does Primary generate?

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As of August 2026, Primary's annual revenue is estimated to be <$1M.

What is Primary's SIC code and NAICS code?

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Primary's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Primary have currently?

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As of August 2026, Primary has approximately 123 employees across 4 continents, including Europe, Asia and Africa. Key team members include Founder & Managing Director: D. S., Director Of Events & Operations: S. L. and Senior Project Manager: G. P. Explore Primary's employee directory with LeadIQ.

What industry does Primary belong to?

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Primary operates in the Events Services industry.

What technology does Primary use?

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Primary's tech stack includes Google Ads, LinkedIn Ads, WordPress, Shopify, Microsoft 365, HubSpot, Vimeo and DigitalOcean Web Hosting.

What is Primary's email format?

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Primary's email format typically follows the pattern of First@primarylive.co.uk. Find more Primary email formats with LeadIQ.

When was Primary founded?

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Primary was founded in 2009.
Primary logo

Primary

Events ServicesEngland, United Kingdom51-200 Employees

Primary is an independent events agency based in London, England, that specializes in live events, exhibitions, and creative content. It aims to deliver meaningful shared experiences by thoroughly understanding the brands it collaborates with and has built long-standing partnerships with global brands across diverse sectors over more than 16 years. The firm emphasizes a personal, boutique-style approach, immersing itself in project objectives to help ensure goals are met and often exceeded. 

Operating as a mid-sized player in the events services industry, Primary holds multiple accreditations including ISO 20121, ISO 14001, and ISO 9001, and participates in the Net Zero Carbon Events Pledge. The agency has earned several industry awards, notably the CN Agency Awards Internal Comms Agency of the Year 2025 and a C&IT Product Launch of the Year recognition. Its client base spans trusted global brands across varied sectors, reflecting its focus on delivering quality outcomes across different event formats.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
TFEQX
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Primary's revenue is estimated to be in the range of <$1M

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