Sustainability Leadership Primary’s certifications (ISO 20121, ISO 14001, ISO 9001) and Net Zero Carbon Events Pledge indicate a strong commitment to sustainable event delivery, which can be a differentiator when selling to sustainability-minded brands. This opens opportunities to offer carbon accounting, sustainable supply chain vetting, and sustainability reporting services, as well as greener venue and vendor partnerships.

Award-Winning Credibility As an Internal Comms Agency of the Year winner plus other accolades, Primary has established credibility with corporate brands and senior stakeholders. Leverage this reputation to target enterprise clients needing trusted, award-winning partners for complex events, product launches, and large-scale campaigns.

Launch Experience Experts The award for Product Launch of the Year and emphasis on live events, exhibitions, and creative content positions Primary well for end-to-end product launch programs, experiential activations, and post-event content ecosystems across markets.

Boutique Global Partner Operating as a boutique, London-based agency with long-standing partnerships and a global client base, Primary can be pitched as a flexible partner for multinational brands seeking consistent event programs, cross-market activations, and high-touch service.

Data Driven Engagement A tech-forward approach with tools like Google Analytics, Google Tag Manager and LinkedIn Ads suggests they value measurement and optimization. This creates opportunities to offer advanced event analytics, attribution, martech integrations, and post-event lead nurturing to maximize ROI.