Awarded credibility Primary is an independent, award-winning events agency recognized as Internal Comms Agency of the Year 2025 by CN Awards, along with other industry accolades. Leverage these awards in targeted outreach to brands seeking trusted partners for high-profile live events and product launches.

Sustainability credentials The company holds multiple sustainability and quality accreditations (ISO 20121, ISO 14001, ISO 9001) and participates in the Net Zero Carbon Events Pledge. Use these credentials to position Primary for clients with strict ESG requirements or sustainability-driven event programs.

Boutique experience With a personal, boutique-style approach and 16 years in business, Primary emphasizes deep collaboration and bespoke outcomes. Market opportunities exist with brands seeking intimate, highly tailored experiential campaigns rather than large-scale, impersonal productions.

Diversified capabilities Specializing in Live Events, Exhibitions, and Creative Content, Primary can offer end-to-end event experiences plus content creation. Upsell opportunities include integrated event-led content, product launches, and cross-channel activations for brand storytelling.

Growth potential Current revenue is disclosed as below $1M with a team size of 51-200, suggesting mid-market opportunities and potential upsell to larger enterprise clients. Target mid-market brands or expanding portfolios of existing clients that require scalable event programs and ongoing partnerships.