Insights

Strong Customer Loyalty Primary's impressive NPS score of over 85 indicates high customer satisfaction and loyalty, creating opportunities for upselling complementary products and expanding the customer base through referrals.

Sustainable Product Focus With a commitment to eco-friendly fabrics and launching a sustainable swim line, there is a growing market for sustainable apparel that can be targeted for new product lines or partnerships with eco-conscious brands.

Market Expansion Potential Recent recognition as an emerging fintech organization and company acquisitions suggest potential for diversified financial and logistical solutions, presenting cross-selling opportunities for payment systems, supply chain management, or business services.

Growing Financial Footprint With revenue between 10 million and 50 million dollars and recent funding of 2.3 million dollars, Primary is positioned for growth, making it a promising prospect for investment, wholesale partnerships, or distribution deals.

Technology Integration Utilizing a tech stack featuring AWS, Dynamic Yield, and other digital tools suggests a maturity level in digital marketing and e-commerce, opening avenues for advanced analytics, personalization services, or digital marketing collaborations.

Primary.com Tech Stack

Primary.com uses 8 technology products and services including Dynamic Yield, Adobe Illustrator, Amazon Web Services, and more. Explore Primary.com's tech stack below.

  • Dynamic Yield
    A/B Testing
  • Adobe Illustrator
    Cad & Graphics
  • Amazon Web Services
    Cloud Hosting
  • ButterCMS
    Content Management System
  • Snowflake
    Data Management Platforms
  • Zendesk
    Documentation Tools
  • Schema App
    Search Engines
  • Babylist
    Widgets

Primary.com's Email Address Formats

Primary.com uses at least 1 format(s):
Primary.com Email FormatsExamplePercentage
FLast@primary.comJDoe@primary.com
73%
First@primary.comJohn@primary.com
16%
First.Last@primary.comJohn.Doe@primary.com
7%
Last@primary.comDoe@primary.com
4%

Frequently Asked Questions

Where is Primary.com's headquarters located?

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Primary.com's main headquarters is located at 530 7th Ave, Suite 1902 New York, NY 10018, US. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is Primary.com's phone number?

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You can contact Primary.com's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primary.com's official website and social media links?

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Primary.com's official website is primary.com and has social profiles on LinkedInCrunchbase.

How much revenue does Primary.com generate?

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As of October 2025, Primary.com's annual revenue is estimated to be $500K.

What is Primary.com's SIC code NAICS code?

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Primary.com's SIC code is 8011 - Offices and Clinics of Doctors of Medicine NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Primary.com have currently?

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As of October 2025, Primary.com has approximately 468 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include CTO: J. G.Vp Growth Marketing: T. Q.Vp Sourcing, Quality, & Sustainability: K. M.. Explore Primary.com's employee directory with LeadIQ.

What industry does Primary.com belong to?

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Primary.com operates in the Retail Apparel and Fashion industry.

What technology does Primary.com use?

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Primary.com's tech stack includes Dynamic YieldAdobe IllustratorAmazon Web ServicesButterCMSSnowflakeZendeskSchema AppBabylist.

What is Primary.com's email format?

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Primary.com's email format typically follows the pattern of FLast@primary.com. Find more Primary.com email formats with LeadIQ.

When was Primary.com founded?

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Primary.com was founded in 2015.

Primary.com

Retail Apparel and FashionUnited States201-500 Employees

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.

Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Section iconCompany Overview

Headquarters
530 7th Ave, Suite 1902 New York, NY 10018, US
Phone number
SIC Code
8011 - Offices and Clinics of Doctors of Medicine
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Primary.com's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Primary.com's revenue is estimated to be in the range of $25M$50M

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