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Insights

Sustainability Focus Primary's emphasis on sustainable fabrics and quality aligns with the growing consumer preference for eco-friendly products, presenting an opportunity to target environmentally conscious parents seeking ethical, durable clothing for their children.

High Customer Engagement Primary's exceptional Net Promoter Score (NPS) of 85+ indicates strong customer loyalty and satisfaction. Leveraging this customer advocacy can lead to increased word-of-mouth referrals and potential sales growth.

Technology Utilization Utilizing a robust tech stack including Facebook Ads, Google Analytics, and Fastly provides Primary with insights into customer behavior and preferences. Leveraging data-driven marketing strategies can optimize customer acquisition and retention efforts.

Profitability Potential With reported revenue between $10M - $50M and $2.3M in funding, Primary demonstrates financial stability and growth potential. Exploring strategic partnerships or investment opportunities can further fuel expansion and revenue generation.

Competitive Positioning In a market with established players like The Children's Place and Gymboree, Primary's unique value proposition of gender-neutral designs and quality materials differentiates it. Focusing on this distinctiveness can attract customers looking for alternatives in the kid's fashion industry.

Similar companies to Primary.com

Primary.com Tech Stack

Primary.com uses 8 technology products and services including Facebook Ads, Google Analytics, Fastly, and more. Explore Primary.com's tech stack below.

  • Facebook Ads
    Advertising
  • Google Analytics
    Analytics
  • Fastly
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Snowflake
    Data Management Platforms
  • Google
    Miscellaneous
  • Justworks
    Payroll Management And Benefits Administration
  • Facebook
    Widgets

Primary.com's Email Address Formats

Primary.com uses at least 1 format(s):
Primary.com Email FormatsExamplePercentage
FLast@primary.comJDoe@primary.com
73%
First@primary.comJohn@primary.com
16%
First.Last@primary.comJohn.Doe@primary.com
7%
Last@primary.comDoe@primary.com
4%

Frequently Asked Questions

Where is Primary.com's headquarters located?

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Primary.com's main headquarters is located at 530 7th Ave Suite 1902 New York, NY 10018 US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Primary.com's phone number?

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You can contact Primary.com's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primary.com's official website and social media links?

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Primary.com's official website is primary.com and has social profiles on LinkedIn.

How much revenue does Primary.com generate?

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As of August 2024, Primary.com's annual revenue reached $35M.

What is Primary.com's SIC code NAICS code?

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Primary.com's SIC code is 8011 - Offices and Clinics of Doctors of Medicine NAICS code is 611110 - Elementary and Secondary Schools.

How many employees does Primary.com have currently?

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As of August 2024, Primary.com has approximately 93 employees across 4 continents, including North AmericaEuropeAsia. Key team members include CTO: J. G.Vice President Global Sourcing & Technical Design: J. S.Svp Finance: A. C.. Explore Primary.com's employee directory with LeadIQ.

What industry does Primary.com belong to?

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Primary.com operates in the Retail Apparel and Fashion industry.

What technology does Primary.com use?

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Primary.com's tech stack includes Facebook AdsGoogle AnalyticsFastlyjsDelivrSnowflakeGoogleJustworksFacebook.

What is Primary.com's email format?

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Primary.com's email format typically follows the pattern of . Find more Primary.com email formats with LeadIQ.

How much funding has Primary.com raised to date?

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As of August 2024, Primary.com has raised $2.3M in funding. The last funding round occurred on Jul 06, 2023 for $2.3M.

When was Primary.com founded?

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Primary.com was founded in 2015.
Primary.com

Primary.com

Retail Apparel and FashionNew York, United States51-200 Employees

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.

Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Section iconCompany Overview

Headquarters
530 7th Ave Suite 1902 New York, NY 10018 US
Phone number
SIC Code
8011 - Offices and Clinics of Doctors of Medicine
NAICS Code
611110 - Elementary and Secondary Schools
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $2.3M

    Primary.com has raised a total of $2.3M of funding over 8 rounds. Their latest funding round was raised on Jul 06, 2023 in the amount of $2.3M.

  • $10M$50M

    Primary.com's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $2.3M

    Primary.com has raised a total of $2.3M of funding over 8 rounds. Their latest funding round was raised on Jul 06, 2023 in the amount of $2.3M.

  • $10M$50M

    Primary.com's revenue is in the range of $10M$50M

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