Primary.com Email Format
Retail Apparel and FashionNew York, United States201-500 Employees
Primary.com is a kids' clothing brand founded in 2015 by a mother and based in New York City, New York. It offers simple, gender-neutral apparel crafted from soft, sustainable fabrics and designed without slogans. The garments are intended to be durable enough for hand-me-down use, and the company reports an NPS of 85 or higher, indicating strong customer loyalty. It operates in the retail apparel and fashion sector, focusing on durable, gender-neutral essentials for children. In May 2025, Primary Kids, Inc. announced a partnership with Creative Growth for a limited-edition graphic tee collection.