Insights

Strategic Acquisition Prime100 has recently been acquired by Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, indicating strong industry validation and potential for scaling sales through this expanded corporate distribution network.

Product Innovation The launch of the SPD Slow Cooked range and premium dog food in environmentally friendly Tetra Pak packaging presents sales opportunities in the premium pet food segment, targeting health-conscious and eco-aware consumers.

Collaborative Marketing Prime100's partnership with Guerrillams for integrated marketing campaigns demonstrates a focus on innovative branding strategies, opening avenues for collaborative promotions and targeted advertising to boost market penetration.

Environmental Focus The company's investment in sustainable packaging solutions like Tetra Recart highlights an appeal to environmentally conscious pet owners, providing a potential angle for marketing eco-friendly products to expand customer base.

Market Expansion Prime100’s multimillion-dollar production upgrades in Melbourne and global expansion plans suggest opportunities for B2B partnerships, distribution channels, and bulk sales within veterinary and retail outlets domestically and internationally.

Similar companies to Prime100

Prime100 Tech Stack

Prime100 uses 8 technology products and services including TrackJS, Snowplow, LiteSpeed Cache, and more. Explore Prime100's tech stack below.

  • TrackJS
    Analytics
  • Snowplow
    Analytics
  • LiteSpeed Cache
    Caching
  • RSS
    Content Management System
  • Shopify
    E-commerce
  • Mautic
    Marketing Automation
  • Elementor
    Page Builders
  • Google Analytics
    Web Analytics

Media & News

Prime100's Email Address Formats

Prime100 uses at least 1 format(s):
Prime100 Email FormatsExamplePercentage
First@prime100.com.auJohn@prime100.com.au
46%
FirstL@prime100.com.auJohnD@prime100.com.au
4%
First@prime100.com.auJohn@prime100.com.au
46%
FirstL@prime100.com.auJohnD@prime100.com.au
4%

Frequently Asked Questions

What is Prime100's official website and social media links?

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Prime100's official website is prime100.com.au and has social profiles on LinkedIn.

What is Prime100's NAICS code?

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Prime100's NAICS code is 311 - Food Manufacturing.

How many employees does Prime100 have currently?

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As of December 2025, Prime100 has approximately 52 employees across 2 continents, including OceaniaNorth America. Key team members include Chief Executive Officer: J. G.Head Of Finance: J. P.Global Marketing Director: S. J.. Explore Prime100's employee directory with LeadIQ.

What industry does Prime100 belong to?

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Prime100 operates in the Food and Beverage Manufacturing industry.

What technology does Prime100 use?

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Prime100's tech stack includes TrackJSSnowplowLiteSpeed CacheRSSShopifyMauticElementorGoogle Analytics.

What is Prime100's email format?

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Prime100's email format typically follows the pattern of First@prime100.com.au. Find more Prime100 email formats with LeadIQ.

When was Prime100 founded?

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Prime100 was founded in 2014.

Prime100

Food and Beverage ManufacturingVictoria, Australia51-200 Employees

Almost a decade ago, Tzena Naarden with her
father, Ray Rivett, and their family friend, Michael
Pond, created an Australian family business that
provides effective solutions for pets’ dietary needs.

Prime100 has grown exponentially, and we are
continuing to build a comprehensive range of
functional protein diets available through our
veterinary and retail partners.

Our products are scientifically backed and
developed alongside veterinarians, dermatologists,
and nutritionists, ensuring the highest quality
and efficacy. Proudly Australian-owned and
made, we use only the finest ingredients
and offer a 100% satisfaction guarantee.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Prime100's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Prime100's revenue is estimated to be in the range of $10M$25M

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