Insights

Acquisition Momentum Prime100's recent acquisition by Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive, highlights its strong market potential and valuation at nearly $500 million, indicating an increasing industry consolidation and growth opportunity for premium pet food brands.

Product Innovation The launch of the SPD Slow Cooked range and the innovative use of Tetra Pak's Tetra Recart packaging demonstrate Prime100's commitment to premium quality and environmental sustainability, appealing to eco-conscious pet owners seeking differentiated products.

Strategic Collaborations Partnerships with companies like Guerrillams and Bondivets showcase Prime100’s active engagement in marketing and veterinary channels, creating numerous touchpoints for sales expansion and brand visibility within the pet care community.

Growing Market Presence With a focus on scientifically-backed, Australian-made products available through veterinary and retail networks, Prime100 is positioned for expansion into domestic and international markets, offering opportunities for partners interested in premium pet nutrition.

Technology Integration Utilizing advanced analytics and e-commerce tools such as Shopify, Google Analytics, and Mautic, Prime100 is enhancing its customer outreach and data-driven sales strategies, facilitating targeted marketing and personalized customer engagement.

Similar companies to Prime100

Prime100 Tech Stack

Prime100 uses 8 technology products and services including TrackJS, Snowplow, LiteSpeed Cache, and more. Explore Prime100's tech stack below.

  • TrackJS
    Analytics
  • Snowplow
    Analytics
  • LiteSpeed Cache
    Caching
  • RSS
    Content Management System
  • Shopify
    E-commerce
  • Mautic
    Marketing Automation
  • Elementor
    Page Builders
  • Google Analytics
    Web Analytics

Media & News

Prime100's Email Address Formats

Prime100 uses at least 1 format(s):
Prime100 Email FormatsExamplePercentage
First@prime100.com.auJohn@prime100.com.au
46%
FirstL@prime100.com.auJohnD@prime100.com.au
4%
First@prime100.com.auJohn@prime100.com.au
46%
FirstL@prime100.com.auJohnD@prime100.com.au
4%

Frequently Asked Questions

Where is Prime100's headquarters located?

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Prime100's main headquarters is located at 40 Buys Court Derrimut, Victoria 3030 Australia. The company has employees across 3 continents, including OceaniaNorth AmericaSouth America.

What is Prime100's official website and social media links?

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Prime100's official website is prime100.com.au and has social profiles on LinkedIn.

What is Prime100's NAICS code?

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Prime100's NAICS code is 311 - Food Manufacturing.

How many employees does Prime100 have currently?

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As of February 2026, Prime100 has approximately 55 employees across 3 continents, including OceaniaNorth AmericaSouth America. Key team members include Chief Executive Officer: J. G.Head Of Finance: J. P.Global Marketing Director: S. J.. Explore Prime100's employee directory with LeadIQ.

What industry does Prime100 belong to?

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Prime100 operates in the Food and Beverage Manufacturing industry.

What technology does Prime100 use?

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Prime100's tech stack includes TrackJSSnowplowLiteSpeed CacheRSSShopifyMauticElementorGoogle Analytics.

What is Prime100's email format?

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Prime100's email format typically follows the pattern of First@prime100.com.au. Find more Prime100 email formats with LeadIQ.

When was Prime100 founded?

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Prime100 was founded in 2014.

Prime100

Food and Beverage ManufacturingVictoria, Australia51-200 Employees

Almost a decade ago, Tzena Naarden with her
father, Ray Rivett, and their family friend, Michael
Pond, created an Australian family business that
provides effective solutions for pets’ dietary needs.

Prime100 has grown exponentially, and we are
continuing to build a comprehensive range of
functional protein diets available through our
veterinary and retail partners.

Our products are scientifically backed and
developed alongside veterinarians, dermatologists,
and nutritionists, ensuring the highest quality
and efficacy. Proudly Australian-owned and
made, we use only the finest ingredients
and offer a 100% satisfaction guarantee.

Section iconCompany Overview

Headquarters
40 Buys Court Derrimut, Victoria 3030 Australia
NAICS Code
311 - Food Manufacturing
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Prime100's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Prime100's revenue is estimated to be in the range of $10M$25M

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