What is PrimePay's NAICS code?

PrimePay's NAICS code is 5112 (Software Publishers).

Insights

Brand Transition PrimePay has rebranded to CoAd while continuing to offer HCM solutions and AI-enabled capabilities. This presents an opportunity to reposition for existing PrimePay customers and target organizations that respond to a refreshed brand and integrated HR tech ecosystem.

Strategic Partnerships Recent integration with CoAdvantage and emphasis on CoAdQuantum platform suggests a market for expanding partner-led co-sell motions. Leverage channel and tech collaborations to upsell unified HCM experiences to SMBs and mid-market firms.

Analytics Growth Launches of PrimePay Analytics and HCM Analytics indicate strong demand for people insights. Sell advanced people analytics, retention drivers, and profitability dashboards to growth-focused organizations seeking data-driven HR optimization.

Customer Experience Recognition for customer experience badges signals differentiator in UX and support. Target prospects prioritizing customer success and adoption to convert mid-market accounts and reduce churn with enhanced service levels.

Leadership and Expansion New Chief Revenue Officer appointment points to growth-driven sales strategy. Prospect for scaled sales motions, larger deal cycles, and formalized revenue programs with this leadership emphasis in mind.

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PrimePay Tech Stack

PrimePay uses 3 technology products and services including Network Solutions, Apple iCloud Mail, Apple Business Manager, and more. Explore PrimePay's tech stack below.

Network Solutions
Domain Name Services
Apple iCloud Mail
Email
Apple Business Manager
Enterprise Mobility Management

Media & News

PrimePay's Email Address Formats

PrimePay uses at least 3 email formats:

PrimePay Email Formats	Example	Percentage
FLast@primepay.com	JDoe@primepay.com	94%
First.Last@primepay.com	John.Doe@primepay.com	4%
FirstLast@primepay.com	JohnDoe@primepay.com	2%

Frequently Asked Questions

What is PrimePay's phone number?

You can contact PrimePay's main corporate office by phone at

+1-610-296-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PrimePay's official website and social media links?

PrimePay's official website is coad.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does PrimePay generate?

As of August 2026, PrimePay's annual revenue is estimated to be $250M - $500M.

What is PrimePay's SIC code and NAICS code?

PrimePay's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 5112 - Software Publishers.

How many employees does PrimePay have currently?

As of August 2026, PrimePay has approximately 462 employees across 4 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: W. P., Chief Strategy Officer: M. S. and President: C. F. Explore PrimePay's employee directory with LeadIQ.

What industry does PrimePay belong to?

PrimePay operates in the Software Development industry.

What technology does PrimePay use?

PrimePay's tech stack includes Network Solutions, Apple iCloud Mail and Apple Business Manager.

What is PrimePay's email format?

PrimePay's email format typically follows the pattern of FLast@primepay.com. Find more PrimePay email formats with LeadIQ.

When was PrimePay founded?

PrimePay was founded in 1986.

PrimePay

Q: What is PrimePay's official website and social media links?

PrimePay's official website is coad.com. PrimePay has social profiles on LinkedIn.

Q: How many employees does PrimePay have currently?

PrimePay has approximately 462 employees.

Q: What technology does PrimePay use?

PrimePay's tech stack includes Network Solutions, Apple Business Manager, Apple iCloud Mail.

Software DevelopmentFlorida, United States201-500 Employees

PrimePay is a software company that provides a unified human capital management platform to streamline payroll and HR workflows. Built on decades of experience and a strong commitment to service, the platform aims to reduce manual tasks and compliance concerns for businesses. The client base includes more than 14,000 organizations, among them Bay Area Youth Services, Bella’s Home Health and Caring Services, Oakmont Properties, and Scooter’s Coffee. The company is based in Bradenton, Florida, and positions itself as a mid-sized firm serving the SMB market.

In the software development field, PrimePay targets small and mid-sized organizations seeking integrated payroll and people-management capabilities. In March 2025, PrimePay announced an integration with CoAdvantage to combine their platforms and offer a more unified HCM experience for SMBs and franchises.