Insights

Middle-Income Market Focus Primerica targets middle-income families, offering products like life insurance, mutual funds, and mortgages, presenting a significant sales opportunity to cater to this demographic's financial needs.

Entrepreneurial Opportunity Primerica provides entrepreneurial individuals the chance to establish their financial services business, representing a valuable sales avenue to recruit and support independent representatives looking to grow their client base.

Extensive Market Reach Operating in the U.S., Canada, Puerto Rico, and Guam, Primerica has a broad geographic presence, creating multiple sales channels to reach diverse customer segments across these regions.

Financial Inclusion Mission With a mission to make financial security accessible to all, Primerica's focus on assisting families at all income levels paves the way for inclusive sales strategies that resonate with varied demographic groups.

Tech-Driven Operations Utilizing technology from Bitly to Google Hangouts, Primerica's tech-savvy approach enables efficient customer engagement and communication, offering a modern sales environment for tech-oriented sales professionals.

Primerica Tech Stack

Primerica uses 6 technology products and services including Bitly, Google, Amazon Web Services, and more. Explore Primerica's tech stack below.

  • Bitly
    Marketing
  • Google
    Miscellaneous
  • Amazon Web Services
    Platform As A Service
  • Lever
    Recruitment Marketing
  • Google Hangouts
    Web Conferencing
  • Zoom
    Web Conferencing

Media & News

Primerica's Email Address Formats

Primerica uses at least 3 format(s):
Primerica Email FormatsExamplePercentage
flast@primerica.comJDoe@primerica.com
53%
first.last@primerica.comJohn.Doe@primerica.com
37%
f.last@primerica.comJ.Doe@primerica.com
4%
firstlast@primerica.comJohnDoe@primerica.com
1%
filast@primerica.comJoDoe@primerica.com
1%
lastfirst@primerica.comDoeJohn@primerica.com
1%
firlast@primerica.comJohDoe@primerica.com
0%
last.first@primerica.comDoe.John@primerica.com
1%
last@primerica.comDoe@primerica.com
0%
first_last@primerica.comJohn_Doe@primerica.com
0%
lastfir@primerica.comDoeJoh@primerica.com
0%
fmiddlelast@primerica.comJMichaelDoe@primerica.com
0%
lastf@primerica.comDoeJ@primerica.com
0%
firstl@primerica.comJohnD@primerica.com
0%
first-last@primerica.comJohn-Doe@primerica.com
1%
f-last@primerica.comJ-Doe@primerica.com
0%
lfirst@primerica.comDJohn@primerica.com
0%
last_first@primerica.comDoe_John@primerica.com
0%
first.middlelast@primerica.comJohn.MichaelDoe@primerica.com
0%
l.first@primerica.comD.John@primerica.com
0%
firstlas@primerica.comJohnDoe@primerica.com
0%
first@primerica.comJohn@primerica.com
0%
first-l@primerica.comJohn-D@primerica.com
0%
f_last@primerica.comJ_Doe@primerica.com
0%
lastfi@primerica.comDoeJo@primerica.com
0%
last.f@primerica.comDoe.J@primerica.com
1%
first.l@primerica.comJohn.D@primerica.com
0%
firstla@primerica.comJohnDo@primerica.com
0%
first.middle@primerica.comJohn.Michael@primerica.com
0%
first_l@primerica.comJohn_D@primerica.com
0%
firstmiddle.last@primerica.comJohnMichael.Doe@primerica.com
0%
fir.last@primerica.comJoh.Doe@primerica.com
0%
firstmiddlelast@primerica.comJohnMichaelDoe@primerica.com
0%
firstmlast@primerica.comJohnMDoe@primerica.com
0%
first.middle.last@primerica.comJohn.Michael.Doe@primerica.com
0%
fm.last@primerica.comJM.Doe@primerica.com
0%
fl@primerica.comJD@primerica.com
0%
fimlast@primerica.comJoMDoe@primerica.com
0%
first.m.last@primerica.comJohn.M.Doe@primerica.com
0%
lf@primerica.comDJ@primerica.com
0%
fmlast@primerica.comJMDoe@primerica.com
0%
last_f@primerica.comDoe_J@primerica.com
0%
flast@primerica.gosolo.comJDoe@primerica.gosolo.com
100%
lastf@bit.lyDoeJ@bit.ly
66%
first.last@bit.lyJohn.Doe@bit.ly
24%
first@bit.lyJohn@bit.ly
8%
last@bit.lyDoe@bit.ly
2%

Frequently Asked Questions

Where is Primerica's headquarters located?

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Primerica's main headquarters is located at 1 Primerica Parkway Duluth, Georgia 30099-0001 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Primerica's phone number?

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You can contact Primerica's main corporate office by phone at +1-770-381-1000. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primerica's stock symbol?

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Primerica is a publicly traded company; the company's stock symbol is PRI.

What is Primerica's official website and social media links?

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Primerica's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does Primerica generate?

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As of June 2024, Primerica's annual revenue reached $750M.

What is Primerica's NAICS code?

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Primerica's NAICS code is 52 - Finance and Insurance.

How many employees does Primerica have currently?

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As of June 2024, Primerica has approximately 17K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. P.Chief Financial Officer: T. T.Chief Information Technology Officer: D. T.. Explore Primerica's employee directory with LeadIQ.

What industry does Primerica belong to?

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Primerica operates in the Financial Services industry.

What technology does Primerica use?

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Primerica's tech stack includes BitlyGoogleAmazon Web ServicesLeverGoogle HangoutsZoom.

What is Primerica's email format?

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Primerica's email format typically follows the pattern of . Find more Primerica email formats with LeadIQ.

When was Primerica founded?

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Primerica was founded in 1977.
Primerica

Primerica

Financial ServicesGeorgia, United States1001-5000 Employees

Primerica is a leading financial services company in North America, with more than 2,000 corporate employees who support more than 135,000 licensed independent representatives providing financial education and offering financial products and services to their clients. Primerica has been operating for more than 46 years and is publicly traded on the New York Stock Exchange (NYSE) under the symbol "PRI". 

Primerica’s focus is on serving the needs of middle-income families by providing products such as term life insurance, mutual funds, annuities, mortgages, and senior health. In addition to the products and services we offer, Primerica also offers entrepreneurial-minded individuals the opportunity to build their own financial services business. More information about Primerica's Business Opportunity can be found on www.primericabusinessopportunity.com. 

Headquartered in Duluth, GA, Primerica operates throughout the U.S., Canada, and the territories of Puerto Rico and Guam. We believe financial security should be possible for everyone, so we strive to meet families where they are today and help them be better prepared for their future.

Section iconCompany Overview

Headquarters
1 Primerica Parkway Duluth, Georgia 30099-0001 US
Phone number
+1-770-381-1000
Website
bit.ly
Stock Symbol
PRI
NAICS Code
52 - Finance and Insurance
Founded
1977
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Primerica's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Primerica's revenue is in the range of $100M$1B

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