Primesight

Broadcast Media Production and DistributionLondon, United Kingdom51-200 Employees

Primesight is the UK's #1 billboard owner, 2018 Commercial Team of the Year and Media Brand of the Year 2016 . 

Our portfolio makes an impression across the UK and our advertisers include brands such as Land Rover, Sky, Samsung, Microsoft, EE, Peugeot Citroën and many more.   

We deliver effective campaigns by creating platforms that reach a wide range of targeted audiences. We have over 5,000 classic billboards, making us one of the leading billboard suppliers in the UK. We hold the exclusive foyer advertising rights with Digital Cinema Media (DCM) and Pearl & Dean, allowing us to deliver campaigns across the biggest and busiest cinemas in the UK.

We have the broadest distribution of roadside six-sheets with over 11,000 six-sheets in the UK and the BT advertising contract which gives brands access to a further 19,000 pay phone sites and 2,500 6-sheets. This allows us to be the foremost provider of quality estate throughout all regions of the UK. 

Through Primesight Airports (Gatwick, Luton, Manchester, Stansted, East Midlands, Aberdeen, Glasgow, Glasgow Prestwick, Southampton, Bournemouth and Guernsey) we offer clients the opportunity to showcase their brands in front of 136m+ consumers per year.

In 2017 a joint venture company formed by Primesight and Intersection and in partnership with BT launched InLinkUK. InLinks offer brands exciting advertising locations across London and beyond and give the public a host of free, advertiser-funded services including superfast Wi-Fi.

We offer several customer service tools such as Primemobile, Primedesign and Hitwise to create insight and measurement to inform, educate and obtain the best value from investment.

We are 2-star Best Companies accredited and have been named 2018 Media Owner Commercial Team of the Year, 2018 Best use of Connected Technology winner for InLink and Outdoor Sales Team of the Year in 2015 and 2016.

In 2018 our CEO, Naren Patel, was named in the Top 100 EMpower Ethnic Minority Executives list presented by the Financial Times. He ranked 13 on the list and was highly commended for championing and dedicating significant time to diversity initiatives in the media and advertising industry.

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