Insights

Extensive Retail Reach Primo Brands distributes its diverse array of recognizable beverage brands across more than 150,000 retail outlets throughout North America, including mass food, convenience, natural, drug, and wholesale channels. This broad retail footprint presents significant opportunities for sales partners to introduce new product lines or premium offerings through a well-established distribution network.

Innovative Direct-to-Consumer The company's industry-leading water dispensers and refill stations enable recurring consumer purchases and foster brand loyalty. Partnering with Primo Brands to expand or customize these water delivery solutions could enhance market penetration in residential and commercial customer segments, driving consistent revenue streams.

Sustainability Initiatives Primo Brands is actively investing in renewable energy projects such as onsite solar installations and partnering with eco-focused firms. Collaborating on sustainability initiatives or offering eco-friendly product innovations may appeal to environmentally conscious consumers and align with the company's sustainability commitments.

Recent Leadership Changes With recent appointments including new board members and a change in CEO, Primo Brands is potentially seeking fresh strategic directions and partnership opportunities. Engaging during this transitional phase could provide avenues for strategic collaborations, joint ventures, or custom solutions aligned with its evolving leadership vision.

Market Expansion Potential The company's large-scale operation within the water and beverage sector and its substantial revenue and funding position it well for growth. Targeted outreach to their distribution network and retail channels can open opportunities for new product launches, flavor innovations, or premium channel partnerships to accelerate market share growth.

Primo Brands Tech Stack

Primo Brands uses 8 technology products and services including Power BI, SAP, Apple iCloud Mail, and more. Explore Primo Brands's tech stack below.

  • Power BI
    Business Intelligence
  • SAP
    Customer Relationship Management
  • Apple iCloud Mail
    Email
  • Microsoft Word
    Office Suites
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

Primo Brands's Email Address Formats

Primo Brands uses at least 2 format(s):
Primo Brands Email FormatsExamplePercentage
FLast@primowater.comJDoe@primowater.com
73%
Last@primowater.comDoe@primowater.com
22%
FirstLast@primowater.comJohnDoe@primowater.com
2%
First.Last@primowater.comJohn.Doe@primowater.com
2%
FiLast@primowater.comJoDoe@primowater.com
1%

Frequently Asked Questions

Where is Primo Brands's headquarters located?

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Primo Brands's main headquarters is located at 1150 Assembly Drive Suite 800 Tampa, Florida 33607 United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is Primo Brands's phone number?

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You can contact Primo Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primo Brands's stock symbol?

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Primo Brands is a publicly traded company; the company's stock symbol is PRMB.

What is Primo Brands's official website and social media links?

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Primo Brands's official website is primobrands.com and has social profiles on LinkedInCrunchbase.

How much revenue does Primo Brands generate?

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As of April 2026, Primo Brands's annual revenue is estimated to be $2.2B.

What is Primo Brands's NAICS code?

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Primo Brands's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Primo Brands have currently?

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As of April 2026, Primo Brands has approximately 4.1K employees across 6 continents, including North AmericaEuropeAfrica. Key team members include CEO: A. A.Chief Executive Officer: J. M.Chief Executive Officer: T. H.. Explore Primo Brands's employee directory with LeadIQ.

What industry does Primo Brands belong to?

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Primo Brands operates in the Food and Beverage Services industry.

What technology does Primo Brands use?

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Primo Brands's tech stack includes Power BISAPApple iCloud MailMicrosoft WordCloudflare Bot ManagementHSTSX-XSS-ProtectionGoogle Tag Manager.

What is Primo Brands's email format?

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Primo Brands's email format typically follows the pattern of FLast@primowater.com. Find more Primo Brands email formats with LeadIQ.

How much funding has Primo Brands raised to date?

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As of April 2026, Primo Brands has raised $1.3B in funding. The last funding round occurred on Mar 10, 2025 for $1.3B.

Primo Brands

Food and Beverage ServicesFlorida, United States1001-5000 Employees

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. 

Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. 

For more information, visit www.primobrands.com.

Section iconCompany Overview

Headquarters
1150 Assembly Drive Suite 800 Tampa, Florida 33607 United States
Phone number
Stock Symbol
PRMB
NAICS Code
722 - Food Services and Drinking Places
Employees
1001-5000

Section iconFunding & Financials

  • $1.3B

    Primo Brands has raised a total of $1.3B of funding over 1 rounds. Their latest funding round was raised on Mar 10, 2025 in the amount of $1.3B.

  • $1B$10B

    Primo Brands's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1.3B

    Primo Brands has raised a total of $1.3B of funding over 1 rounds. Their latest funding round was raised on Mar 10, 2025 in the amount of $1.3B.

  • $1B$10B

    Primo Brands's revenue is estimated to be in the range of $1B$10B

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