Insights

Strong Market Presence Primo Brands operates in the highly competitive North American beverage market with extensive distribution reach across over 150,000 retail outlets and a diverse portfolio of recognizable brands, presenting significant opportunities for expanding product placement and cross-promotions within established retail channels.

Sustainable Focus The company's commitment to sustainability, recognized through its 2025 Casella sustainability leadership award and partnerships with environmental organizations like The Ocean Cleanup, aligns with growing consumer demand for eco-friendly products and could be leveraged to promote new eco-conscious beverage innovations.

Innovative Direct Channels Primo's direct-to-consumer water solutions, including water exchange, refill stations, and home filtration units, provide multiple touchpoints for upselling premium water products and subscription services to environmentally conscious consumers seeking convenient, sustainable hydration options.

Recent Expansion and Acquisition The acquisition of BlueTriton Brands and subsequent closures of Ontario bottling sites indicate strategic consolidations, creating sales opportunities for complementary water brands or expanded distribution partnerships in North American markets where bottling capacity has been optimized.

Financial Stability and Growth With over a billion dollars in revenue and substantial funding, Primo Brands demonstrates robust financial health, enabling investment in innovative marketing initiatives, product diversification, and partnership opportunities to enhance market penetration and consumer engagement.

Primo Brands Tech Stack

Primo Brands uses 8 technology products and services including Looker, Workstream, Oracle Database, and more. Explore Primo Brands's tech stack below.

  • Looker
    Analytics
  • Workstream
    Applicant Tracking Systems
  • Oracle Database
    Database
  • Oracle ERP
    Enterprise
  • Qualtrics
    Online Form Builders
  • Oracle Incentive Compensation
    Sales Performance Management
  • HSTS
    Security
  • Trend Micro
    System Security Services

Media & News

Primo Brands's Email Address Formats

Primo Brands uses at least 2 format(s):
Primo Brands Email FormatsExamplePercentage
FLast@primowater.comJDoe@primowater.com
70%
Last@primowater.comDoe@primowater.com
24%
FirstLast@primowater.comJohnDoe@primowater.com
3%
First.Last@primowater.comJohn.Doe@primowater.com
2%
FiLast@primowater.comJoDoe@primowater.com
1%
FirstLast@primowatercorp.comJohnDoe@primowatercorp.com
99%
FirLast@primowatercorp.comJohDoe@primowatercorp.com
1%

Frequently Asked Questions

Where is Primo Brands's headquarters located?

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Primo Brands's main headquarters is located at 1150 Assembly Drive, Suite 800 Tampa, Florida 33607, US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Primo Brands's phone number?

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You can contact Primo Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primo Brands's stock symbol?

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Primo Brands is a publicly traded company; the company's stock symbol is PRMB.

What is Primo Brands's official website and social media links?

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Primo Brands's official website is primowatercorp.com and has social profiles on LinkedInCrunchbase.

How much revenue does Primo Brands generate?

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As of October 2025, Primo Brands's annual revenue is estimated to be $2.2B.

What is Primo Brands's NAICS code?

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Primo Brands's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Primo Brands have currently?

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As of October 2025, Primo Brands has approximately 10K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: R. R.CEO: A. A.Chief Executive Officer: J. M.. Explore Primo Brands's employee directory with LeadIQ.

What industry does Primo Brands belong to?

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Primo Brands operates in the Food and Beverage Services industry.

What technology does Primo Brands use?

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Primo Brands's tech stack includes LookerWorkstreamOracle DatabaseOracle ERPQualtricsOracle Incentive CompensationHSTSTrend Micro.

What is Primo Brands's email format?

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Primo Brands's email format typically follows the pattern of FLast@primowater.com. Find more Primo Brands email formats with LeadIQ.

How much funding has Primo Brands raised to date?

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As of October 2025, Primo Brands has raised $1.3B in funding. The last funding round occurred on Mar 10, 2025 for $1.3B.
Primo Brands

Primo Brands

Food and Beverage ServicesUnited States10001+ Employees

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. 

Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. 

For more information, visit www.primobrands.com.

Section iconCompany Overview

Headquarters
1150 Assembly Drive, Suite 800 Tampa, Florida 33607, US
Phone number
Stock Symbol
PRMB
NAICS Code
722 - Food Services and Drinking Places
Employees
10001+

Section iconFunding & Financials

  • $1.3B

    Primo Brands has raised a total of $1.3B of funding over 1 rounds. Their latest funding round was raised on Mar 10, 2025 in the amount of $1.3B.

  • $1B$10B

    Primo Brands's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1.3B

    Primo Brands has raised a total of $1.3B of funding over 1 rounds. Their latest funding round was raised on Mar 10, 2025 in the amount of $1.3B.

  • $1B$10B

    Primo Brands's revenue is estimated to be in the range of $1B$10B

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