Premium Portfolio Leverage Primo Brands’ strong mix of premium and regional waters such as Mountain Valley, Ice Mountain, and Zephyrhills to upsell higher-margin SKUs in grocery, club, and natural channels, while cross-promoting branded hydration across multiple formats and occasions.

Expansion Footprint Capitalize on the rapid capacity expansion with a new 200,000 sq ft Mountain Valley facility in Arkansas to propose co-packing, regional distribution partnerships, and faster replenishment for retailers in the central US.

Direct-to-Consumer Position Water Direct and Water Refill programs as recurring revenue streams for multi-channel retailers and independents, offering loyalty incentives and refill station partnerships to boost store traffic and incremental basket size.

Sustainability Lead Highlight Primo Brands’ environmental stewardship and watershed initiatives to secure shelf-space and private-label opportunities with retailers prioritizing ESG, along with co-branded sustainability campaigns in bottled water and dispenser solutions.

Strong Growth Signals Use the recent $1.8B quarterly sales and IBWA Environmental Stewardship Award recognition to approach large retailers and distributors with a narrative of trusted growth, high-quality brands, and validated sustainability credentials to win volume commitments.