Channel Footprint With distribution in every U.S. state and Canada across mass food, convenience, natural, drug, wholesale, distributors and food service, Primo Brands offers expansive shelf presence and broad channel program potential for retailers.

Direct D2C Hydration Direct to consumer hydration platforms deliver recurring revenue opportunities beyond traditional retail via Water Direct, Water Exchange, Water Refill and home to office filtration solutions. Sales teams can target corporate offices, hotels, campuses, multifamily properties and other B2B buyers seeking sustainable hydration options.

Sustainability Edge Sustainability credentials include sustainably sourced products and a major solar installation at a bottling facility, positioning Primo Brands as a partner for ESG focused retailers and consumers. There are opportunities to promote green packaging, energy efficiency programs and carbon reduction initiatives in promotions and collaborations.

Brand Synergy An iconic portfolio enables co branding and promotional partnerships with retailers across formats and occasions, creating opportunities for joint campaigns, bundled SKUs and national or regional programs.

Tech Driven Ops A robust technology stack including SAP SuccessFactors, Kinaxis, SPS Commerce and Cloudflare supports scalable supply chain, promotions planning and retailer onboarding, offering a pathway for data driven sales initiatives and improved shelf availability.