Insights

Growing Outdoor Market With a focus on outdoor cooking equipment for adventures of all sizes, Primus targets a niche within the expanding outdoor recreation industry, presenting opportunities to partner or supply innovative accessories and complementary products.

Product Reliability Focus Primus emphasizes engineering and thorough real-world testing to ensure long-lasting, reliable products, which suggests potential for upselling durable, high-performance outdoor gear and replacement components.

Tech-Savvy Presence Utilizing an advanced tech stack including React, Ruby on Rails, and Google Analytics indicates an engaged online platform, offering prospects for digital marketing collaborations or e-commerce enhancements.

Niche Market Positioning As a smaller company with an up to $1 million revenue range, Primus provides personalized service opportunities and needs affordable, scalable solutions tailored to boutique outdoor brands.

Industry Collaboration Potential Given the shared outdoor and sporting goods focus, there are prospects to explore strategic alliances with similar companies or larger industry players to expand reach and enhance product innovation.

Primus AB Tech Stack

Primus AB uses 8 technology products and services including Webpack, Zendesk, React, and more. Explore Primus AB's tech stack below.

Webpack

Development

Zendesk

Documentation Tools

React

Javascript Frameworks

jQuery

Javascript Libraries

Google Analytics

Web Analytics

Ruby on Rails

Web Frameworks

Nginx

Web Servers

Facebook

Widgets

Primus AB Email Formats	Example	Percentage
First.Last@primus.eu	John.Doe@primus.eu	50%
First.Last@primus.eu	John.Doe@primus.eu	50%

Primus AB Email Formats

Example

Percentage

First.Last@primus.eu

John.Doe@primus.eu

50%

First.Last@primus.eu

John.Doe@primus.eu

50%

Frequently Asked Questions

Where is Primus AB's headquarters located?

Primus AB's main headquarters is located at 15 Hemvärnsgatan Solna, Stockholm 171 06 Sweden. The company has employees across 2 continents, including EuropeOceania.

What is Primus AB's official website and social media links?

Primus AB's official website is primus.eu and has social profiles on LinkedIn.

What is Primus AB's NAICS code?

Primus AB's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Primus AB have currently?

As of February 2026, Primus AB has approximately 12 employees across 2 continents, including EuropeOceania. Key team members include Head Of Sales: S. T.Purchaser: K. B.Claims & Custommer Support: E. W.. Explore Primus AB's employee directory with LeadIQ.

What industry does Primus AB belong to?

Primus AB operates in the Sporting Goods Manufacturing industry.

What technology does Primus AB use?

Primus AB's tech stack includes WebpackZendeskReactjQueryGoogle AnalyticsRuby on RailsNginxFacebook.

What is Primus AB's email format?

Primus AB's email format typically follows the pattern of First.Last@primus.eu. Find more Primus AB email formats with LeadIQ.

Primus AB

Q: What is Primus AB's official website and social media links?

Primus AB's official website is primus.eu. Primus AB has social profiles on LinkedIn.

Q: How many employees does Primus AB have currently?

Primus AB has approximately 12 employees.

Q: What technology does Primus AB use?

Primus AB's tech stack includes Prototype, RequireJS, Google Tag Manager, Crazy Egg, Webpack.

Sporting Goods ManufacturingStockholm, Sweden11-50 Employees

At Primus we have an ambition to provide outdoor lovers, like ourselves, with the freedom to explore. We do this by offering great products and allows for discovering all types of adventures - because we think that every day is a potential adventure.

Big or small, we believe that every adventure starts with a good meal. Food fuels our bodies and eating inspires our imaginations. It’s for this reason that we’ve spent the past 125 years dedicated to engineering and perfecting outdoor cooking equipment for adventures of any size.

Passion, for the outdoors and our technical expertise is the secret behind every one of our innovations whilst state of the art production facilities and thorough real condition testing ensures that the products become reliable and life-long companions.

Insights

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Primus AB Tech Stack

Media & News

Primus AB's Email Address Formats