Insights

Expansion Opportunities Princess Auto is rapidly expanding with multiple large-format flagship stores and new locations across Manitoba, Saskatchewan, and Ontario, suggesting continued opportunities to cross-sell and upsell tools, industrial equipment, and seasonal hardware through both in-store and online channels.

Trade & Industry Focus Serving tradespeople, farmers, and industrial workers indicates a broad user base with recurring needs for maintenance, tooling, and equipment upgrades, presenting potential for targeted B2B programs, bulk purchase offers, and field sales partnerships.

Community & Education The Princess Auto Foundation and community-focused flagship concept create openings for sponsored training kits, apprenticeship partnerships, and co-branded educational programs that can drive loyalty and channel partnerships with trade schools and employers.

Experiential Retail New flagship stores emphasize hands-on experiences and community engagement, offering opportunities to upsell complementary services, warranty programs, workshops, and demonstrations that can boost basket size and foot traffic.

Digital & Data Enablement A tech stack including Power BI, Azure, AWS, and analytics tools supports data-driven sales enablement, allowing personalized promotions, inventory optimization, and omnichannel marketing campaigns to improve conversion and customer retention.

Similar companies to Princess Auto Ltd.

Princess Auto Ltd. Tech Stack

Princess Auto Ltd. uses 8 technology products and services including Power BI, Amazon Web Services, Microsoft SharePoint, and more. Explore Princess Auto Ltd.'s tech stack below.

Media & News

Princess Auto Ltd.'s Email Address Formats

Princess Auto Ltd. uses at least 3 email formats:
Princess Auto Ltd. Email FormatsExamplePercentage
First.Last@princessauto.comJohn.Doe@princessauto.com
98%
First.Middle@princessauto.comJohn.Michael@princessauto.com
1%
Fir.Last@princessauto.comJoh.Doe@princessauto.com
1%

Frequently Asked Questions

What is Princess Auto Ltd.'s phone number?

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You can contact Princess Auto Ltd.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Princess Auto Ltd.'s official website and social media links?

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Princess Auto Ltd.'s official website is princessauto.com and has social profiles on LinkedIn.

How much revenue does Princess Auto Ltd. generate?

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As of October 2026, Princess Auto Ltd.'s annual revenue is estimated to be $250M - $500M.

What is Princess Auto Ltd.'s NAICS code?

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Princess Auto Ltd.'s NAICS code is 44-45 - Retail Trade.

How many employees does Princess Auto Ltd. have currently?

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As of October 2026, Princess Auto Ltd. has approximately 1.4K employees across 5 continents, including North America, Asia and Africa. Key team members include Chief Operating Officer: M. R., Chief Brand Officer: C. C. and Chief Financial Officer: M. T. Explore Princess Auto Ltd.'s employee directory with LeadIQ.

What industry does Princess Auto Ltd. belong to?

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Princess Auto Ltd. operates in the Retail industry.

What technology does Princess Auto Ltd. use?

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Princess Auto Ltd.'s tech stack includes Power BI, Amazon Web Services, Microsoft SharePoint, Segment, Microsoft 365, Qualtrics, Microsoft Azure and Smartsheet.

What is Princess Auto Ltd.'s email format?

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Princess Auto Ltd.'s email format typically follows the pattern of First.Last@princessauto.com. Find more Princess Auto Ltd. email formats with LeadIQ.

When was Princess Auto Ltd. founded?

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Princess Auto Ltd. was founded in 1933.
Princess Auto Ltd. logo

Princess Auto Ltd.

RetailManitoba, Canada1001-5000 Employees

Princess Auto Ltd. is a private, Canadian-owned retailer based in Winnipeg, Manitoba. It operates more than 50 stores nationwide, supported by a national call centre and an online store to supply tools and equipment for tradespeople, farmers, inventors, and industrial workers. The company emphasizes value and a strong customer experience, anchored by a satisfaction-based policy that covers repairs, replacements, or refunds until the customer is satisfied. 

In the retail sector, Princess Auto has pursued an experiential approach, including a large flagship store opened in Winnipeg in 2026 as part of a shift toward hands-on experiences and community engagement. Beyond its retail activities, the company supports skilled trades education through The Princess Auto Foundation, which provides financial assistance to students enrolled at Canadian colleges.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1933
Employees
1001-5000

Section iconFunding & Financials

  • $250M - $500M

    Princess Auto Ltd.'s revenue is estimated to be in the range of $250M - $500M

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