Insights

Geographic Expansion Princess Auto's recent opening of new stores in Burlington, Ontario, Sault Ste. Marie in the US, and plans for future locations in Canada and the UK indicate ongoing growth and market penetration. This expanding presence creates opportunities to offer tailored product bundles and exclusive promotions to new customer bases.

Target Trade Customers Serving tradespeople, farmers, and industrial workers suggests a strong demand for professional-grade tools and equipment. Developing specialized sales campaigns and bulk purchasing options can capitalize on this loyal segment’s frequent and high-volume needs.

Digital Engagement With initiatives like the Powerfist Defence Force game and an active online store, Princess Auto demonstrates a focus on digital and gamification strategies. Opportunities exist to upsell via online-exclusive deals, loyalty programs, and personalized digital marketing to enhance customer retention.

Community Support The Princess Auto Foundation’s involvement with skilled trades students indicates a community-oriented brand image. Collaborative sales efforts with educational institutions and trade organizations could drive brand advocacy and introduce new professional customers to your offerings.

Value Proposition With a satisfaction-driven guarantee and focus on providing tools at an exceptional value, Princess Auto appeals to cost-conscious consumers and professionals alike. Highlighting product affordability, quality, and after-sales support in sales messaging can attract both new and repeat customers seeking reliable equipment.

Princess Auto Ltd. Tech Stack

Princess Auto Ltd. uses 8 technology products and services including Segment, Apple iCloud Mail, jQuery, and more. Explore Princess Auto Ltd.'s tech stack below.

  • Segment
    Customer Data Platforms
  • Apple iCloud Mail
    Email
  • jQuery
    Javascript Libraries
  • Bold Chat
    Live Chat
  • X-XSS-Protection
    Security
  • FedEx
    Transportation And Fleet Management
  • YouTube
    Video Players
  • Nginx
    Web Servers

Princess Auto Ltd.'s Email Address Formats

Princess Auto Ltd. uses at least 1 format(s):
Princess Auto Ltd. Email FormatsExamplePercentage
First.Last@princessauto.comJohn.Doe@princessauto.com
98%
First.Middle@princessauto.comJohn.Michael@princessauto.com
1%
Fir.Last@princessauto.comJoh.Doe@princessauto.com
1%

Frequently Asked Questions

Where is Princess Auto Ltd.'s headquarters located?

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Princess Auto Ltd.'s main headquarters is located at 475 Panet Road Winnipeg, Manitoba r2w 3p2 Canada. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Princess Auto Ltd.'s phone number?

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You can contact Princess Auto Ltd.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Princess Auto Ltd.'s official website and social media links?

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Princess Auto Ltd.'s official website is princessauto.com and has social profiles on LinkedIn.

How much revenue does Princess Auto Ltd. generate?

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As of February 2026, Princess Auto Ltd.'s annual revenue is estimated to be $675M.

What is Princess Auto Ltd.'s NAICS code?

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Princess Auto Ltd.'s NAICS code is 44-45 - Retail Trade.

How many employees does Princess Auto Ltd. have currently?

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As of February 2026, Princess Auto Ltd. has approximately 1.4K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Operating Officer: M. R.Chief Brand Officer: C. C.Chief Financial Officer: M. T.. Explore Princess Auto Ltd.'s employee directory with LeadIQ.

What industry does Princess Auto Ltd. belong to?

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Princess Auto Ltd. operates in the Retail industry.

What technology does Princess Auto Ltd. use?

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Princess Auto Ltd.'s tech stack includes SegmentApple iCloud MailjQueryBold ChatX-XSS-ProtectionFedExYouTubeNginx.

What is Princess Auto Ltd.'s email format?

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Princess Auto Ltd.'s email format typically follows the pattern of First.Last@princessauto.com. Find more Princess Auto Ltd. email formats with LeadIQ.

When was Princess Auto Ltd. founded?

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Princess Auto Ltd. was founded in 1933.

Princess Auto Ltd.

RetailManitoba, Canada1001-5000 Employees

Princess Auto is a private, Canadian-owned company employing over 3400 Team Members, with our Home Office in Winnipeg, Manitoba. We provide hard-working Canadians with a unique assortment of tools and equipment through over 50 stores coast-to-coast, a National Call Centre, and our online store.

We serve the tradespeople, farmers, inventors and industrial workers that keep our country going. They are the reason we exist. We aim to provide the tools and equipment they need at an exceptional value, and offer an unrivaled experience backed by our Princess Auto Guarantee: "No sale is final until you’re satisfied". That means we will gladly repair, replace, or refund any product to your satisfaction. We mean it.

We are also a company that gives back to the community. One way we do this is through The Princess Auto Foundation, which provides financial assistance to skilled trades students enrolled at Canadian Colleges. Find out more at www.theprincessautofoundation.com

You can always count on us to help you find ways to make stuff work.

Section iconCompany Overview

Headquarters
475 Panet Road Winnipeg, Manitoba r2w 3p2 Canada
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1933
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Princess Auto Ltd.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Princess Auto Ltd.'s revenue is estimated to be in the range of $250M$500M

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