Principals Email Format

Design ServicesNew South Wales, Australia51-200 Employees

Principals is a design services agency based in Sydney, with offices in Sydney, Melbourne and Auckland, operating since 1995. The firm positions itself as Australasia’s independent branding powerhouse, offering a broad spectrum of brand capabilities delivered by strategists, researchers, planners, designers, animators, digital specialists and writers to help organisations unlock the power of brand for ambitious change.

Its clients are organizations seeking to shape positive impact through branding, with the agency providing work that covers brand strategy, identity and narrative, and campaigns. Principals serves the broader Australasian market, addressing branding challenges with nuance and ambition and aiming to produce outcomes described as making brands a force for positive change.

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