Insights

Leadership transition Recent executive change with Hamish Cargill appointed CEO while current CEO Tom Brigstocke moves to Chairman ahead of retirement; opportunity to engage at strategic level during leadership transition to influence brand direction and stability.

Acquisition-ready footprint As Australasia’s independent branding powerhouse with offices in Sydney, Melbourne and Auckland, Principals presents a scalable partner for multi-market branding programs and cross-border campaigns in APAC.

Award-winning credibility Claimed as the most awarded agency in APAC and a track record of Transform Awards wins bolster credibility for competing for large, high-profile branding projects and EVP/employee branding initiatives.

Full-stack capabilities Broad service offering from strategists and researchers to designers, animators and writers enables end-to-end branding solutions; potential to upsell integrated campaigns, digital experiences, and content production.

EVP and partnerships Recent EVP launch and nationwide campaigns for WSAA and AWA indicate strength in employer branding and customer/partnership storytelling; potential cross-sell to clients seeking to elevate employer and stakeholder narratives.

Similar companies to Principals

Principals Tech Stack

Principals uses 8 technology products and services including WordPress, Shopify, Mailchimp, and more. Explore Principals's tech stack below.

Media & News

Principals's Email Address Formats

Principals uses at least 2 email formats:
Principals Email FormatsExamplePercentage
First@principals.com.auJohn@principals.com.au
94%
First.Last@principals.com.auJohn.Doe@principals.com.au
6%

Frequently Asked Questions

What is Principals's phone number?

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You can contact Principals's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Principals's official website and social media links?

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Principals's official website is principals.com.au and has social profiles on LinkedIn.

How much revenue does Principals generate?

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As of October 2026, Principals's annual revenue is estimated to be $25M - $50M.

What is Principals's NAICS code?

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Principals's NAICS code is 5414 - Specialized Design Services.

How many employees does Principals have currently?

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As of October 2026, Principals has approximately 81 employees across 5 continents, including Oceania, Europe and North America. Key team members include Head Of Motion Graphics At Principals: D. V., Head Of Production: D. C. and Founder & Planning Director: W. B. Explore Principals's employee directory with LeadIQ.

What industry does Principals belong to?

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Principals operates in the Design Services industry.

What technology does Principals use?

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Principals's tech stack includes WordPress, Shopify, Mailchimp, Microsoft 365, Google Cloud, Priority Hints, Bootstrap and Vimeo.

What is Principals's email format?

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Principals's email format typically follows the pattern of First@principals.com.au. Find more Principals email formats with LeadIQ.

When was Principals founded?

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Principals was founded in 1995.
Principals logo

Principals

Design ServicesNew South Wales, Australia51-200 Employees

Principals is a design services agency based in Sydney, with offices in Sydney, Melbourne and Auckland, operating since 1995. The firm positions itself as Australasia’s independent branding powerhouse, offering a broad spectrum of brand capabilities delivered by strategists, researchers, planners, designers, animators, digital specialists and writers to help organisations unlock the power of brand for ambitious change.

Its clients are organizations seeking to shape positive impact through branding, with the agency providing work that covers brand strategy, identity and narrative, and campaigns. Principals serves the broader Australasian market, addressing branding challenges with nuance and ambition and aiming to produce outcomes described as making brands a force for positive change.

Section iconCompany Overview

Phone number
NAICS Code
5414 - Specialized Design Services
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Principals's revenue is estimated to be in the range of $25M - $50M

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