Market Positioning Target mid to large scale oil and gas operators seeking API certified artificial lift services with a focus on gas lift and plunger lift systems, highlighting Priority’s specialized equipment design and manufacturing capabilities.

Growth Opportunity With revenue in the tens of millions and a small to mid-sized team, pursue strategic partnerships or channel sales with larger EPCs and service companies like Dover Artificial Lift or Weatherford to expand project scope and leverage established customer bases.

Product Advantage Emphasize in selling discussions the end-to-end offering including side pocket mandrels, gas lift valves, and complete plunger lift equipment, plus design validation and on-site service capabilities to differentiate from generic service providers.

Digital Presence Leverage Priority’s online footprint and tech stack (WordPress, WooCommerce) to explore digital sales levers such as inbound marketing, online product detailing, and customer education that can generate qualified inquiries from operators evaluating artificial lift solutions.

Targeted Outreach Focus sales efforts on mid-market operators and niche players with API certification needs, highlighting reliability, seasoned personnel, and a best-in-class service promise to convert interest into service contracts and aftermarket support.