Diverse Product Portfolio PRISM+ offers a wide range of consumer electronics and home appliances including gaming monitors, TVs, refrigerators, air-conditioners, and sound systems, presenting cross-selling opportunities to customers interested in comprehensive smart home solutions.

Growing Smart Tech Focus The company's investment in developing a connected ecosystem of smart home appliances, such as the launch of AI-powered products like the Nanobot Elite AI robot vacuum, indicates strong potential for upselling and expanding product bundles to tech-savvy consumers.

Market Expansion Strategies With recent openings in Malaysia and participation in major events like the Singapore Tech Show, PRISM+ is actively expanding its geographical presence and brand visibility, which can be leveraged to target regional retail and distribution partnerships.

Customer Engagement Challenges Recent reports of misleading practices highlight an area to focus on improving brand trust and transparency, which is essential for developing long-term customer relationships and increasing sales from repeat buyers.

Innovative New Launches The introduction of new product lines like Google TV models and refrigerator series creates opportunities to engage customers interested in the latest technology trends, positioning PRISM+ as a premium yet accessible brand for tech enthusiasts.