Rapid diagnostic services Leverage their ultra-rapid PCR capabilities for COVID-19, respiratory pathogens, UTIs, GI, women's health, wound care, and antibiotic resistance to position turnkey testing solutions for clinics and networks seeking fast turnaround and integrated CDS.

Clinical decision support Highlight their industry-leading CDS offerings as a differentiator to health systems and LTC operators aiming to reduce adverse drug events, optimize med usage, and meet CMS mandates through data-driven guidance.

Pharmacogenetics focus Capitalise on PGx data integration and curated databases to propose precision medicine programs that improve efficacy and reduce costs, targeting care settings with complex medication regimens or high adverse event risk.

Cost and outcome value Position the lab as a partner for healthcare operators seeking improved patient outcomes and stronger financial performance by combining rapid testing with CDS to lower overall care costs.

Small-enterprise agility Approach small clinics, LTC facilities, and regional networks that value fast service and customizable programs, offering scalable testing and CDS bundles that align with budget constraints and CMS requirements.