Premium Product Focus Pro-Idee specializes in high-quality products across technology, fashion, design, and wine, catering to customers seeking exceptional and innovative items, which presents opportunities for premium upselling and exclusive product bundles.

Multi-Channel Presence With established print media, online shops, and physical airport stores across multiple countries, Pro-Iidee offers multiple touchpoints for targeted marketing and personalized promotions to boost sales conversions.

Growing Market Footprint Operating in six countries with a customer base that values unique quality products, there is potential for expanding product lines or launching targeted campaigns tailored to regional preferences and emerging market trends.

Data-Driven Strategy Utilizing tools like Tableau and SAP indicates a data-centric approach for inventory and customer analytics, enabling sales teams to craft highly personalized and strategic sales initiatives.

Strong Family-Owned Brand Being part of the Junghans group and maintaining a family-oriented company culture can be leveraged to promote brand loyalty, customer trust, and long-term subscription or repeat purchase opportunities.