Strategic cybersecurity Proact has actively expanded its cybersecurity footprint through a strategic partnership with TrueSec and the selection as a VMware Cloud Service Provider under Broadcom Advantage. This signals a strong customer need for enhanced security in hybrid cloud environments, presenting opportunities to upsell advanced security managed services, incident response, and compliant cloud configurations.

Hybrid cloud leadership With four delivery hubs across Europe and a focus on data security and flexible deployment (on‑prem, private, public, hybrid), Proact serves clients seeking seamless hybrid cloud adoption. Sales opportunities lie in offering end‑to‑end hybrid cloud orchestration, migration services, and AI/analytics workloads optimized for mixed environments.

Sustainability angle Proact emphasizes sustainability in its data journey and deployment choices. This creates a path to position energy‑efficient infrastructure offerings, green data center designs, and sustainability reporting services to help customers meet ESG goals while optimizing cost.

Awarded partnerships Recent recognition from NetApp and ongoing partnerships (ResultaatGroep in the Netherlands, TrueSec) highlight credibility and channel strength. Sales can leverage these alliances to propose bundled solutions, co‑selling opportunities, and trusted‑advisor engagements in target regions.

Growth and scale signals Revenue range and recent share consolidation indicate a growth trajectory. Opportunity areas include expanding managed cloud services, 24/7 helpdesk enhancements, and cybersecurity services for mid‑market to enterprise clients undergoing digital transformation.