Enterprise parity Proactive Discovery positions itself as an affordable, fully managed 24x7x365 cyber risk mitigation service that brings enterprise-level capabilities to small businesses and boutiques. Sales opportunities include targeting similar-scale firms that historically overpay for limited security or lack in-house capabilities.

SMB focus With a small team (2-10 employees) and revenue under one million, there is a clear SMB target audience seeking cost-effective, outsourced security operations. Prospects include boutique firms and mid-market companies looking to scale security without building a large in-house team.

Managed security The fully managed monitoring and response model suggests upsell and cross-sell possibilities around extended threat intelligence, incident response playbooks, and 24/7 SOC services for clients expanding digital footprints or migrating to cloud environments.

Technology stack fit Existing tech stack includes cloud, collaboration, and security tooling (Google Cloud, Microsoft 365, Sentry, Stripe, 1Password, Zoho, Wix). Potential clients using similar stacks or seeking modernization around cloud security, identity access management, and observability present compelling opportunities.

Partnership leverage Industry-leading partnerships have enabled enterprise-grade capabilities at a fraction of cost. Sales strategy can emphasize partner-backed credibility to win clients in adjacent segments like legal, financial services, and professional services that require robust compliance and risk management.