Recent Acquisition Growth Following Snyk's acquisition of Probely in November 2024, there is potential for cross-selling Snyk’s broader security portfolio to Probely’s existing customer base, opening opportunities to expand shared solutions and increase customer lifetime value.

Emerging Market Presence With a focus on cloud-based application security testing and tailored DevSecOps integrations, Probely is well-positioned to attract mid-sized security teams seeking scalable, easy-to-integrate security solutions within web application development environments.

Funding and Growth Potential Having secured over 7.5 million dollars in Series A funding, Probely is likely to invest in product enhancements, marketing, and sales expansion—creating opportunities for targeted outreach to security teams looking for innovative testing solutions.

Aligned with Security Trends Probely’s focus on vulnerabilities like SQL injection and XSS, combined with recent strategic partnerships, positions it as a key player in the growing application security market that is increasingly prioritized by organizations adopting DevSecOps practices.

Customer Base Opportunity Targeting small to mid-sized security teams, Probely’s simplified, false-positive-free vulnerability detection offers a compelling value proposition for organizations seeking effective yet user-friendly security solutions, presenting a prime upsell or new customer acquisition opportunity.