Growing Market Presence Probi has expanded its footprint into over 40 markets worldwide and is actively strengthening its position in the Nordic region through partnerships such as with the Matas retail chain, presenting opportunities for global distribution partnerships and regional market expansion.

Innovative Product Launches Recent launches of clinically-supported probiotics targeting metabolic health and mental well-being indicate a focus on developing scientifically validated products, opening avenues for sales of targeted supplements to health-conscious consumers and healthcare providers.

Strategic Industry Events Participation in prominent industry events like Vitafoods Europe 2025 demonstrates engagement with industry leaders and potential customers, making it a strategic platform for networking, product showcasing, and generating new business opportunities.

Technological Competitiveness Utilization of advanced tech tools and proprietary patents signifies a competitive edge in innovation, which can be leveraged to position Probi’s solutions as cutting-edge options to prospective clients in the functional food and supplement markets.

Recent Acquisition Support Being acquired by Symrise AG enhances Probi's innovation capabilities and global reach, creating opportunities for cross-selling, joint product development, and tapping into Symrise's extensive distribution channels for accelerated sales growth.