Product Expansion Opportunity to upsell to retailers with refrigerated dairy aisles by highlighting GoodBelly’s newly launched refrigerated smoothie option as a dairy-free alternative to kefir and drinkable yogurt, expanding shelf presence and cross-category placement.

Wellness Portfolio Leverage ongoing product cadence such as Wellness Shots, immune-support lines for children, and probiotic beverages to position bundled wellness programs for retailers targeting family health segments and functional foods demand.

Co-promotional Potential Capitalize on existing distribution partnerships (e.g., Cheribundi/NextFoods) and General Mills collaboration history to pursue co-branding, private label pilots, or joint marketing programs with major grocers and national chains.

Probiotic Differentiation Highlight proven probiotic strains DE111 and LP299V in conversations with retailers seeking science-backed gut health products to differentiate from competitors in the probiotic beverage aisle and drive premium SKUs.

Market Readiness Target retailers focused on natural, specialty, and mass channels by emphasizing GoodBelly’s national store presence, dairy-free dairy-alternative formats, and growing demand for functional, gut-health aligned products.