Talent and services ProConnection provides skilled system engineering and professional services across server, storage, network, lifecycle, and software, presenting a strong opportunity to cross-sell managed services, project outsourcing, and long-term support contracts to clients within the PC Connection ecosystem.

Virtualization specialists With expertise in server and storage virtualization and virtual desktop infrastructure, there is potential to upsell virtualization modernization, cloud integration, and VDI optimization projects for customers seeking efficiency and cost savings.

Education series The ProConnection Education Series positions the company as a trusted advisor; leverage this for lead generation and upsell of training, knowledge transfer engagements, and ongoing advisory services to improve service levels and reduce total cost of ownership for clients.

Mid market focus Operating with a lean team and a revenue range of 10–25 million, target mid-market IT departments within the United States that need scalable expertise, rapid time-to-value, and flexible staffing for projects and migrations.

Strategic partnerships Leverage alignment with the PC Connection family and existing tech stack (Google Cloud, CDN, Nginx) to propose integrated solutions combining talent with cloud services, security, and infrastructure modernization for enhanced competitive positioning.