Acquisition Growth Prodege expanded its capabilities through the strategic acquisitions of Pollfish, BitBurst, and AdGate Media, broadening survey reach, audience access, and monetization, enabling cross-sell of panel data and research services to brands.

Loyalty Panel Synergy A large consumer panel network built on Swagbucks and MyPoints, combined with loyalty-focused insights, provides a unified respondent source for brand testing, product research, and loyalty program optimization—opening opportunities for integrated research offerings.

CPG Momentum Strategic collaboration with P&G on AI-enabled qualitative research demonstrates strong traction with global consumer brands; combined with Kobie Marketing’s six-country field study, this creates potential for multi-market, enterprise-scale programs across North America and Europe.

Mobile Growth Recognition as a leader in rewarded user acquisition for mobile gaming positions Prodege as a top partner for mobile app marketers seeking scalable, incentive-based audience growth and performance measurement.

AI Research Acceleration Introduction of conversational AI and other AI-driven features accelerates data collection and insight generation, enabling faster, scalable qualitative and survey-based programs for brands.