Growth leadership Toluna is investing in senior sales leadership with new Chief Sales Officer appointments to drive global growth across TolunaID and Enterprise Business, signaling a strategic push to expand enterprise and product-focused market research offerings.

AI powered edge The company emphasizes AI-driven research grounded in human truth, backed by in-house AI development since 2019, presenting opportunities to upsell advanced AI-enabled insights, faster study turnarounds, and trusted data solutions to brands seeking speed without compromising quality.

Global scale With a validated community of over 79 million consumers across 100+ countries, Toluna can target large multinational clients and global campaigns, offering scalable panel access and regionally diverse insights for global brand initiatives.

Tech ecosystem Existing tech stack including Salesforce, Redshift, MongoDB, and modern tools like ChatGPT indicates readiness for integrated data platforms, enabling cross-sell of data analytics, CRM-driven account management, and seamless data workflows for enterprise clients.

Talent movements Recent leadership and staff changes, including departures and new appointments in sales leadership, suggest a window for targeted outreach to establish relationships with decision-makers and position Toluna for collaboration on large-scale projects.