AI Leadership Toluna positions itself as an AI-first insights leader with significant investments in artificial intelligence since 2019 to enhance automation and accelerate insight delivery. This suggests opportunities to offer advanced AI-driven market research solutions, data automation tools, and scalable analytics services to reinforce their tech-enabled approach.

Global Reach With 40+ offices and operations in 70+ markets, Toluna has a broad international footprint. This breadth indicates potential for multi-region research programs, standardized global panels, and localized data collection capabilities across assignments and industries.

AI Innovation Toluna was recognized as an AI Innovation Leader in 2026, highlighting a strong reputation for cutting-edge technology. This presents an opening to partner on AI-enabled study designs, automated insights generation, and advanced visualization tools that align with their innovation narrative.

Senior Talent Movement Recent leadership and specialist departures and appointments, including country head hires and client director transitions, signal an active talent ecosystem and potential needs for strategic partnerships, vendor alignments, or consulting services to maintain client delivery excellence during transitions.

Strategic Partnerships A notable client collaboration with Keolis to study public transportation expectations demonstrates Toluna’s involvement in large-scale, cross-country research. This openness to partnerships suggests opportunities to propose co-branded programs, panel expansions, or joint go-to-market initiatives in transportation, retail, and consumer goods sectors.