Acquisition Opportunity Produce Pro is now part of Aptean, a global enterprise software provider. This presents a channel through which extended enterprise sales teams can upsell integrated modules, cross-sell to Aptean’s broader customer base, and align produce-specific needs with Aptean’s platform capabilities.

Industry Specialist As a longstanding expert in the fresh produce and perishables sector with a tailored, fully integrated software system, there is a strong opportunity to position complementary solutions such as supply chain visibility, perishable inventory optimization, and cold chain analytics to deepen value for existing clients.

Growth Scale Revenue is in the hundreds of millions range and employee count is mid-sized, indicating a scalable, enterprise-grade product and potential for expansion into larger retailers, distributors, and multi-site operations seeking robust, industry-specific ERP capabilities.

Digital Marketing Current tech stack includes cloud and marketing tools like Cloudflare, Google Tag Manager, and SEO technologies, suggesting opportunities to offer digital transformation services, website and lead-generation enhancements, and analytics-driven marketing automation for client success.

Strategic SellPoints Recent acquisition by Aptean and history of product launches (such as sales apps) indicate a willingness to adopt innovative solutions. Position complementary services like mobile field sales apps, data analytics dashboards, and strategic consulting to accelerate time-to-value for customers.