Trusted data source Leverage Kantar Profiles as a premier, trusted panel provider with a vast, compliant network of 150M+ panelists across 130 markets to accelerate client onboarding and provide high-quality first-party data for rapid insights.

Global reach opportunity Target multinational brands and agencies seeking scalable audience data across health, consumer, B2B and niche segments, highlighting Lightspeed GMI’s access to diverse markets to support cross-border campaigns and localization.

Tech-enabled advantage Capitalize on an API-driven ecosystem and advanced quality measures, fraud detection, and integration capabilities to offer seamless data delivery, custom targeting, and faster time-to-insights for clients with complex research needs.

Brand trust momentum Leverage recent brand and communications leadership hires and high-profile industry partnerships to position as a thought leader in market research, opening doors with marketing and brand teams seeking credible data providers.

Expansion through partnerships Explore opportunities tied to recent ecosystem developments and collaborations (Creator Content Effectiveness Framework, industry awards, and strategic partnerships) to cross-sell qualitative and quantitative solutions, events data, and measurement frameworks.