Insights

Premium Photography Market Profoto's strong brand presence among high-end professional photographers presents a prime opportunity to introduce complementary advanced lighting accessories and software solutions tailored for high-end photography workflows.

Global Distribution Network With subsidiaries and distributors across nearly 50 countries, there is significant potential to expand sales of innovative lighting technology and educational content to new markets and emerging professional photography communities.

Innovation-Driven Approach Profoto's commitment to innovation and ground-breaking research suggests openings for collaborative development of next-generation lighting solutions, smart accessories, or integrated digital tools that enhance user experience and product differentiation.

Corporate Growth Strategy As a profitable leader with high revenue growth, Profoto's trajectory indicates opportunities to upsell premium product lines, extended warranties, or customized lighting packages to existing loyal clients and premium studios.

Digital Engagement Savvy Utilizing advanced marketing and analytics tools, Profoto actively engages a sophisticated customer base; this creates a pathway to offer targeted training programs, virtual demos, and online resource subscriptions that deepen customer loyalty and increase recurring sales.

Similar companies to Profoto

Profoto Tech Stack

Profoto uses 8 technology products and services including Bing Ads, Visual Website Optimizer, Joomla, and more. Explore Profoto's tech stack below.

  • Bing Ads
    Advertising Networks
  • Visual Website Optimizer
    Analytics
  • Joomla
    Content Management System
  • Optimizely Content Management
    Content Management System
  • Emotion
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Google Analytics
    Web Analytics

Media & News

Profoto's Email Address Formats

Profoto uses at least 1 format(s):
Profoto Email FormatsExamplePercentage
First.Last@profoto.comJohn.Doe@profoto.com
98%
LastFi@profoto.comDoeJo@profoto.com
1%
FirstLast@profoto.comJohnDoe@profoto.com
1%

Frequently Asked Questions

Where is Profoto's headquarters located?

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Profoto's main headquarters is located at Landsvägen 57, Stockholm, 172 25, SE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Profoto's phone number?

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You can contact Profoto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Profoto's stock symbol?

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Profoto is a publicly traded company; the company's stock symbol is PRFO.ST.

What is Profoto's official website and social media links?

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Profoto's official website is profoto.com and has social profiles on LinkedIn.

What is Profoto's SIC code NAICS code?

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Profoto's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Profoto have currently?

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As of October 2025, Profoto has approximately 248 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Data Officer: D. S.Vice President R&d: U. B.Vice President Technology: T. L.. Explore Profoto's employee directory with LeadIQ.

What industry does Profoto belong to?

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Profoto operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Profoto use?

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Profoto's tech stack includes Bing AdsVisual Website OptimizerJoomlaOptimizely Content ManagementEmotionPreactLinkedInGoogle Analytics.

What is Profoto's email format?

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Profoto's email format typically follows the pattern of First.Last@profoto.com. Find more Profoto email formats with LeadIQ.

When was Profoto founded?

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Profoto was founded in 1968.
Profoto

Profoto

Appliances, Electrical, and Electronics ManufacturingSweden201-500 Employees

WE ARE THE LIGHT SHAPING COMPANY 

Profoto makes photography lighting equipment and is within its niche the largest and most renowned company in the world. In other words, the world’s best photographers, fashion photographers in particular, use Profoto lighting. Profoto has a turnover of 700 MSEK, its headquarters in Sweden, subsidiaries in New York, Tokyo, Hamburg, Paris, London and Scandinavia, and distributors in nearly 50 countries. The business scope includes both the technical development and the selling of premium lighting products to the best photographers in the industry. The company was founded in 1968. Today, Profoto combines its heritage of photographic excellence with a young, dynamic and disciplined culture. This combination has during the last ten years turned Profoto into one of the most profitable and respected companies in the business.

_________

OUR PEOPLE VISION

At Profoto you will be participating in building a world leading innovative company. Today we set the standard with our products as the premier choice of professional photography. With a strong commitment to innovation, we aim to remain the leader in our industry. Brilliant ideas, ground breaking research, as well as sustainable and profitable growth of our business, can only come to life with the right people. 

At Profoto we only hire the best and we invest in the development of our people to ensure we are an employer of choice for those who value professional development and continuous challenges.

We are committed to growth and we want our people to grow with us. To achieve this we offer an ambitious, high quality and demanding culture where we value to have fun together as we build a world class company with a premium brand. We strongly believe that a healthy work life balance, a coaching leadership and individual development are the keys to our success.

Section iconCompany Overview

Headquarters
Landsvägen 57, Stockholm, 172 25, SE
Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
Stock Symbol
PRFO.ST
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1968
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    Profoto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Profoto's revenue is estimated to be in the range of $250M$500M

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