Family-owned stability Proguard Automotive is a long-standing, three-generation family business with a 70-year track record, signaling reliability and trust for long-term partnerships with insurers, dealers, and service networks.

Preferred provider The company is already a preferred vehicle service contract provider for Pep Boys and endorsed by Independent Automobile Dealer Associations in multiple states, indicating established credibility and opportunities to expand with similar dealer networks.

Scale-ready offerings With revenue between 100M and 250M and a broad menu of new and pre-owned vehicle protection plans, there is potential to upsell higher-tier protection, add-ons, or extended coverage through current dealer partnerships.

Broad dealer network Nationwide dealer partnerships and an emphasis on hand-picking reputable dealers create sales openings for new product introductions, cross-sell of ancillary protection products, and co-branded marketing partnerships.

Tech-enabled growth Use of modern tech stack (Mailchimp, Microsoft 365, PWA, Google Maps) suggests readiness for digital onboarding, targeted campaigns, and streamlined policy enrollment—opportunities to optimize lead generation and customer engagement efforts.