PI Provider Focus Target medical providers who routinely treat personal injury patients and operate with medical liens or letters of protection. Prioritize orthopedics, physical therapy, imaging centers, surgery centers and urgent care, as these segments commonly require upfront funding to secure timely care and maintain patient throughput.

Cash Flow Advantage Position ProMed as a cash flow catalyst that enables clinicians to treat PI patients regardless of insurance status, accelerating revenue realization and reducing patient access friction. This compelling value can drive outreach to practice managers and administrators.

Referral Partnerships Develop low-friction referral channels with personal injury attorneys, auto accident firms and insurer networks that manage PI cases, creating a predictable pipeline of lien-based funding opportunities for providers.

Tech Integrations Leverage lightweight onboarding and practice management integrations to speed provider adoption. Consider expanding beyond the current base into markets with high PI activity through partner-led sales and scalable playbooks.

Compliance Edge Differentiate with clear underwriting, lien processing and compliance practices that align with legal requirements. Communicate speed, transparency and risk controls to reassure providers and partners about medical liens and projected future proceeds.