Merger Acquisitions CIT Bank has been actively acquiring banks like Guaranty Bank and Silicon Valley Bank, presenting sales opportunities to cross-sell existing products and services to the new customer base acquired through these mergers.
Industry Expertise Expansion CIT's recent investments in healthcare assets and development projects like Regents Crescent showcase a commitment to diversifying their portfolio, creating opportunities for selling financial solutions tailored to specific industries.
Key Personnel Appointment The appointment of Kevin Ronan as the group head of Capital Equipment Finance business at CIT indicates a focus on strengthening key business areas, potentially opening avenues for sales collaboration and partnerships within the equipment finance sector.
Financial Capacity With revenues between $100 million to $1 billion and a funding amount of $1.2 billion, CIT Bank's financial stability presents an opportunity for sales representatives to pursue higher-value deals and financial products with confidence.
Competitive Landscape Assessment By analyzing similar companies like SoFi, Quicken Loans, and Rocket Mortgage, sales professionals can gain insights into the competitive landscape and position CIT Bank's unique value propositions effectively to win over customers in a crowded market.