Acquisition by Acosta Group PromoWorks, now Product Connections, was acquired by Acosta Group, enhancing the company's capabilities and market presence. This acquisition opens up new sales opportunities through synergies with Acosta Group's strong brand and retail growth platform.

Omnichannel Solutions Product Connections specializes in offering omnichannel solutions that facilitate building robust brand-consumer relationships. With a focus on seamless engagement across various channels, there is a significant opportunity to pitch these solutions to brands looking to enhance their customer connections.

Comprehensive Creative Services With a 360-degree suite of creative services from start to finish, Product Connections can position itself as a one-stop solution provider for brands seeking end-to-end marketing solutions. Highlighting this comprehensive service offering can attract businesses looking for streamlined and integrated advertising services.

Rebranding and Expansion The transition from PromoWorks to Product Connections signifies a strategic rebranding and expansion initiative. Leveraging this transformation story can be a compelling sales pitch to showcase the company's fresh approach and expanded capabilities to potential clients seeking innovative marketing partners.

Competitive Positioning Product Connections competes with established players like CROSSMARK and Advantage Solutions in the advertising services industry. Identifying unique selling points and emphasizing competitive advantages in pitches can help differentiate the company and win over clients seeking innovative and effective advertising solutions.