Proof Eyewear
Retail Apparel and FashionIdaho, United States11-50 Employees
Proof Eyewear is a small-to-mid-sized Boise-based eyewear brand founded in 2010 by three brothers that blends stylish design with social impact in the retail apparel and fashion sector. Its frames are handcrafted from sustainably sourced wood, cotton-based acetate, and recycled aluminum, designed in Boise with a laser-engraved name and quote on the inside of the temple arms. The company also offers custom, eco-friendly eyewear for corporate gifting and events, and has partnered with brands including Pepsi, Subaru, Micron, Simplot, and The North Face. Through its environmental and social initiatives, every frame purchased contributes to tree planting in Africa. In 2024, Yuga Labs acquired Proof Eyewear, marking a notable development in its corporate trajectory.