Niche Market Appeal Proper Wild's focus on clean, functional energy shots and gummies positions it uniquely in the health-conscious and wellness-oriented consumer segment, offering potential for expanding into retail outlets and health food stores seeking natural energy solutions.

Strategic Partnerships The company's recent partnership with Barstool Sports indicates a successful approach in engaging a youthful, active demographic, presenting opportunities to collaborate with other lifestyle and fitness brands to boost visibility and market penetration.

Digital Presence & Tech Stack Leveraging advanced digital tools like Google Ads, PWA, and Azure Edge Network, Proper Wild demonstrates a strong online marketing foundation that can be enhanced through targeted campaigns and e-commerce expansion to increase direct-to-consumer sales.

Growing Revenue Potential With current revenues estimated between 1 million and 10 million dollars, there is significant room for growth in expanding product lines, entering new markets, or increasing shelf presence to tap into larger consumer bases and competitive retail channels.

Competitive Positioning Compared to larger competitors like Red Bull and Monster, Proper Wild's focus on clean ingredients and health-conscious branding offers an opportunity to attract health-minded consumers seeking alternatives to traditional energy drinks, facilitating partnerships with boutique gyms, health stores, and wellness events.