Clean energy niche Proper Wild operates in the clean energy shots and gummies segment with natural caffeine and L-theanine, presenting a health-conscious alternative to traditional energy drinks. This positions them well for partnerships with health and wellness brands, fitness studios, and retailers targeting clean label products.

Limited headcount With a small team (11-50 employees), there is a need for scalable channel partnerships and outsourced sales strategies. Targeting distributors and co-packers can help expand reach without a large internal sales force.

Strategic partnerships Past collaboration with Barstool Sports demonstrates appetite for media-focused distribution and influencer-driven campaigns. This indicates potential for co-branded activations, sports/event sponsorships, and the use of performance marketing to broaden audience.

Mid-market positioning Revenue in the $1M-$10M range and competitive set includes brands like CLEAN Cause and GURU Organic, suggesting growth opportunities through retail placements in convenience, gas, and specialty channels, as well as online DTC optimization.

Digital and payments readiness Tech stack shows active digital marketing (Google Ads, Klaviyo, Mautic) and e-commerce capabilities (Amazon Pay). This enables targeted marketing campaigns, sophisticated audience retargeting, and streamlined checkout experiences to drive conversions and expand channel sales.