Clean Energy Brand Proper Wild operates in the clean energy space with natural caffeine and L-theanine, suggesting cross-sell opportunities with natural supplement brands, fitness products, and wellness retailers seeking stimulant alternatives.

Growth Potential With revenue estimated between 10M and 25M and a lean employee base, there is scalability room through wholesale partnerships, additional distribution channels, and retail expansion targeting wellness and gym channels.

Strategic Partnerships Past collaboration with Barstool Sports indicates openness to influencer and media-driven campaigns; sales outreach could pursue sponsorships, co-branded campaigns, and athlete or esports partnerships to broaden reach.

Digital Ecosystem Active tech stack including Google Ads, Klaviyo, and Mautic shows readiness for data-driven marketing, enabling targeted account-based outreach and e-commerce optimization to boost conversions and repeat purchases.

Retail Readiness Existing e-commerce infrastructure and consumer-focused products position Proper Wild for retail SKUs in convenience, grocery, and wellness stores; prioritize distributors with natural foods portfolios and bar/coffee shop placements.