Target mid market Proper operates in software development for landlords and tenants with a lean team (11-50 employees) and modest revenue, suggesting sales outreach should focus on mid-market property managers and small- to medium-sized rental portfolios that would benefit from automated rent collection, contracts, and housing administration.

Automation value Highlight opportunities to upsell or cross-sell additional automation features such as accounting integration, rent adjustments, and contract management, leveraging the platform’s core strengths to reduce administrative workload for landlords and property managers.

Tech stack fit Prospects with similar tech footprints (PostgreSQL, Google Workspace, Auth0, Zapier, Webflow, Vercel) may be early adopters of Proper’s automation capabilities; tailor messaging around seamless integrations, secure authentication, and scalable hosting to reduce IT burden.

Partnership potential Position Proper as a value partner for PropTech ecosystems or property agencies seeking to differentiate through superior renting experiences, offering white-labeling, API access, or co-branded features to expand reach.

Market timing Evolving rental markets and the broader shift toward automated property management present a ripe window for outreach; emphasize efficiency gains, tenant experience improvements, and compliance support to attract landlords facing growing administrative demands.