Insights

Rapid Market Growth Properly operates within the fast-expanding Canadian real estate technology sector, demonstrating significant revenue growth between 250 and 500 million dollars and attracting substantial venture capital funding. This indicates strong market demand and opportunities for expansion into adjacent geographic regions or service offerings.

Strategic Acquisition Posture Recent acquisition by Pine suggests a strategic move to enhance market share and streamline the home-buying process. Business development efforts could target partnerships or integrations with Pine or similar consolidators to unlock new client segments.

Technological Edge Properly's use of advanced tech stack including tools like mParticle, MySQL, and Flask highlights its focus on creating seamless digital experiences. Opportunities exist for providing complementary technology solutions or integrations that enhance their platform, especially in data analytics and customer engagement.

Innovative Service Offerings The launch of tools like Instant Estimate and ProperPrice positions Properly as an innovator focused on real-time, data-driven home valuations. Collaborations or sales pitches for additional data services or marketing support could appeal to their growth strategy.

Funding & Expansion With over 28 million dollars in funding and noted expansion across Canada, Properly is investing in scaling its services. Sales opportunities might include offering complementary real estate solutions, legal, mortgage, or insurance services, integrating into their broader ecosystem to deepen client relationships.

Properly Tech Stack

Properly uses 8 technology products and services including mParticle, MySQL, Shopify, and more. Explore Properly's tech stack below.

  • mParticle
    Customer Data Platforms
  • MySQL
    Database
  • Shopify
    E-commerce
  • Marketo
    Marketing Automation
  • Yoast SEO
    Search Engines
  • Redash
    Visualisation Software
  • Flask
    Web Frameworks
  • Nginx
    Web Servers

Media & News

Properly's Email Address Formats

Properly uses at least 1 format(s):
Properly Email FormatsExamplePercentage
First.Last@properly.caJohn.Doe@properly.ca
45%
Last@properly.caDoe@properly.ca
5%
First.Last@properly.caJohn.Doe@properly.ca
45%
Last@properly.caDoe@properly.ca
5%

Frequently Asked Questions

Where is Properly's headquarters located?

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Properly's main headquarters is located at 120 Front St E, Toronto, Ontario M5A1E3, CA. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Properly's official website and social media links?

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Properly's official website is properly.ca and has social profiles on LinkedInCrunchbase.

What is Properly's NAICS code?

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Properly's NAICS code is 531 - Real Estate.

How many employees does Properly have currently?

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As of October 2025, Properly has approximately 51 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Senior Product Lead: D. P.Property Manager: C. A.Real Estate Agent: A. J.. Explore Properly's employee directory with LeadIQ.

What industry does Properly belong to?

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Properly operates in the Real Estate industry.

What technology does Properly use?

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Properly's tech stack includes mParticleMySQLShopifyMarketoYoast SEORedashFlaskNginx.

What is Properly's email format?

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Properly's email format typically follows the pattern of First.Last@properly.ca. Find more Properly email formats with LeadIQ.

How much funding has Properly raised to date?

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As of October 2025, Properly has raised $28M in funding. The last funding round occurred on Aug 08, 2022 for $28M.

When was Properly founded?

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Properly was founded in 2018.
Properly

Properly

Real EstateCanada51-200 Employees

Properly is a Canadian real estate technology company that enables homeowners to buy when they find the home they love, move in, and then sell their old home from the comforts of their new one. Properly also offers Canada's most accurate home valuation report - homeowners can obtain a free and instant assessment of their home’s value that is always up-to-date.

Since launching in 2018 with the goal of simplifying life’s most important transaction for Canadians, Properly has worked with thousands of homeowners, and has raised more than $190 million in equity and debt capital from leading investors. 

Properly is headquartered in Toronto. We have a foundation of experienced operators on our team, with team members joining us from Uber, Blackberry, Wealthsimple, Shopify, Zillow, Bain, and more. We are an equal opportunity employer and celebrate diverse experiences and perspectives because they make our team more successful.

We are also proud to be recognized as part of Great Places to Work Canada!

Section iconCompany Overview

Headquarters
120 Front St E, Toronto, Ontario M5A1E3, CA
NAICS Code
531 - Real Estate
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $28M

    Properly has raised a total of $28M of funding over 6 rounds. Their latest funding round was raised on Aug 08, 2022 in the amount of $28M.

  • $250M$500M

    Properly's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $28M

    Properly has raised a total of $28M of funding over 6 rounds. Their latest funding round was raised on Aug 08, 2022 in the amount of $28M.

  • $250M$500M

    Properly's revenue is estimated to be in the range of $250M$500M

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