Channel Network ProSource connects more than 550 independent retailers and custom integrators, creating a large, ready-made channel for suppliers to access decision makers and procurement cycles. Position yourself as a preferred vendor to gain buying power and ongoing opportunities across member projects with channel-specific promotions and certifications.

Residential Growth The RESIDE initiative, launched in partnership with AVIXA and HTSA, signals a dedicated residential channel expansion. This creates a focused pipeline for residential AV, smart home, and LED/display solutions through ProSource members, with opportunities for event sponsorships, demonstrations, and education programs that drive member adoption.

LED Opportunities Absen's recent partnership highlights demand for LED display products among ProSource members. This opens a channel to supply LED video walls, digital signage, and related installation services to a broad base of integrators and retailers seeking high-margin, turnkey solutions.

Enablement Partners ProSource's growing roster of business-service partners, including One Firefly and Amplify People, plus a dedicated ELITE and Sales Training Manager, indicates openness to vendor-led training, marketing, and operations support. This enables you to offer enablement packages, CRM integrations, and co-branded campaigns that accelerate member adoption and ROI.

Summit Lead Gen ProSource's regular Summit and other events provide structured opportunities for product demos, educational sessions, and face-to-face introductions with buyers. Sponsoring, speaking, or showcasing must-have solutions can generate qualified leads, while aligning with ProSource's educational focus can improve win rates and membership loyalty.