Global Market Presence PROTECT A/S has established an extensive international footprint, supplying security fog products to over 50 countries and serving diverse sectors including retail, government, and private homeowners, indicating strong global demand for their specialized security solutions.

Focus on Security Innovation Their flagship Fog Cannon systems are recognized as highly effective crime deterrents, with past instances of thieves fleeing upon activation, highlighting a compelling value proposition for security-conscious markets and institutions seeking reliable theft prevention technology.

Recent Leadership Expansion The appointment of a new Country Manager for the UK signals targeted growth efforts in key markets, presenting an opportunity to engage with local distributors and installers seeking proven, innovative security products to enhance their offerings.

Diverse Customer Base PROTECT A/S serves a broad range of clients including retailers, jewelers, banks, and government agencies, suggesting significant upsell potential within existing customer segments, especially among organizations prioritizing rapid, reliable security solutions.

Growing Revenue Potential With annual revenues estimated between 25 and 50 million USD and ongoing expansion in major markets, there is a substantial opportunity for sales development efforts aimed at increasing market share, especially by leveraging their reputation for high-quality, long-lasting security products.