Protective Asset Protection
InsuranceMissouri, United States201-500 Employees
Protective Asset Protection provides F&I solutions for dealerships in the automotive, RV, powersports, and marine sectors. Since 1962, it has built a portfolio that includes vehicle protection plans, GAP coverage, limited warranties, and ancillary products designed to generate revenue for dealers while supporting customer retention and satisfaction. The company also offers training and technology to help dealer partners implement and manage these offerings. It operates as a business segment of Protective Life Corporation, a long-standing financial services company founded in 1907 and part of Dai-ichi Life Holdings, based in Chesterfield, Missouri. The Protective Life organization provides a broad mix of life insurance, annuities and asset protection solutions. In January 2026, Protective Asset Protection announced an integration with Portfolio Group to expand its capabilities.