Targeted expansion Operating in Columbus and Dayton with a specialized bed bug focus presents an opportunity to upsell to nearby commercial properties, property managers, hotels, healthcare facilities, and multi-unit housing that require discreet, high-skill pest remediation and preventative warranty protection.

Preventative sales Promote the preventative warranty protection plan to new residential and commercial clients as a revenue lever, emphasizing long-term peace of mind and cost savings, which can improve customer lifetime value and reduce churn.

Tech-enabled service Leverage the patented equipment and tech stack to position as a modern, data-driven solution for pest control; offer digital reporting, environmental assessments, and maintenance reminders to facilities teams, creating recurring engagement.

SMB alliance With a small team size, target partnerships with property management firms, hospitality networks, and small to mid-sized commercial facilities that require scalable, trusted bed bug expertise without large vendor overhead.

Competitive positioning Differentiate from large national players by emphasizing discreet service, rapid response, and warranty coverage, while showcasing case studies and local market expertise to win mid-market contracts in Columbus, Dayton, and surrounding areas.