Emerging Technologies ProtoTest's tech stack includes Amazon Web Services, Ruby on Rails, and Google Analytics, indicating they are likely to be interested in cutting-edge technologies and tools to enhance their software development process.

Industry Networking Having operated in the software development industry until 2014, ProtoTest likely has an established network within the software quality community. Leveraging this network could open doors for partnerships or referrals from industry insiders.

Focus on Software Quality ProtoTest's emphasis on the importance of software testing, even after discontinuing operations, suggests a keen focus on quality assurance. Offering solutions that enhance testing efficiency and accuracy could be a compelling sales pitch to ProtoTest's former stakeholders.

Competitive Landscape Analysis By analyzing ProtoTest's similar companies like mabl, Sauce Labs, and BrowserStack, sales professionals can identify shared characteristics and differentiate their offerings. Understanding the competitive landscape can help tailor sales strategies effectively.

Market Expansion Opportunities ProtoTest's location in Centennial, CO, presents an opportunity for sales teams to explore the software development market in that region. Initiating targeted marketing campaigns or local partnerships could tap into potential business opportunities.