Strategic Partnerships ProVantage has recently formed strategic partnerships with TAPTAP Networks and Africa Media Alliance, indicating a focus on expanding its market reach and enhancing its capabilities in hyper-targeted online and offline advertising. Leveraging these partnerships could lead to collaborative sales opportunities.

New Talent Acquisition By hiring Andy Shepherd as a corporate finance executive, ProVantage is actively strengthening its financial expertise. Leveraging Shepherd's experience and network could unlock new avenues for strategic B2B sales and potential partnerships.

Technology Integration Utilizing a tech stack that includes Cart Functionality, Google Customer Reviews, and Windows Server showcases ProVantage's commitment to leveraging technology for business growth. Highlighting these tech capabilities in sales pitches could attract tech-savvy clients seeking innovative solutions.

Omni-Channel Marketing The partnership with Bastion & Flowe focusing on 'omni-channel' marketing signifies ProVantage's interest in holistic advertising strategies. Positioning ProVantage as a specialist in omni-channel marketing could attract clients looking for comprehensive and integrated marketing solutions.

Competitive Positioning With a revenue range of $0 - 10M, ProVantage falls within the same bracket as companies like Newegg Business and Zones. Emphasizing ProVantage's unique value proposition and specialized services can differentiate it in a competitive market, potentially leading to increased sales opportunities.