Strategic Partnerships ProVantage has recently formed key partnerships with TAPTAP Networks and Africa Media Alliance, indicating a focus on collaboration and expanding its reach in the hyper-targeted marketing space. Leveraging these partnerships could open doors for joint sales opportunities and accessing new customer segments.

Technology Stack With a tech stack including jQuery, FancyBox, and Google Customer Reviews, ProVantage demonstrates a commitment to staying updated with innovative technologies. Highlighting the use of these advanced tools in sales pitches can showcase the company's capabilities to tech-savvy clients and potentially attract businesses looking for cutting-edge solutions.

New Talent Acquisition The recent hiring of Andy Shepherd as a corporate finance executive suggests ProVantage's focus on strengthening its financial operations. Leveraging Shepherd's expertise could be beneficial in tailoring financial solutions for potential clients, showcasing financial stability and competence during sales negotiations.

Market Expansion ProVantage's expansion activities, such as partnering with Bastion & Flowe, indicate a proactive approach to entering new markets and exploring varying marketing strategies. Leveraging these expansion initiatives in sales conversations can position the company as an innovative player ready to adapt to diverse client needs and preferences.

Competitive Landscape By comparing ProVantage to similar companies like Adorama, Micro Center, and Newegg Business, sales professionals can identify competitive advantages and unique selling points. Understanding where ProVantage stands in the market can help tailor sales strategies to highlight strengths and differentiate the company from its competitors.