Mobile payments focus Proxama specializes in mobile proximity commerce and NFC payments for banks and card issuers, presenting ongoing opportunities to sell digital wallet enablement, tokenization services, EMV enablement, and card issuance management to financial institutions expanding mobile payment capabilities.

TapPoint engagement TapPoint enables brands to connect physical and digital assets to boost consumer engagement, retail sales, and loyalty. This creates cross-selling potential with retailers and advertisers seeking integrated mobile marketing and location-based campaigns.

Strategic partnerships Past collaborations with Tuxedo Money Solutions, Cryptomathic, Rail Delivery Group, and Blis indicate a pattern of partnering for payments, security, transit, and location data capabilities—advantageous for pursuing joint ventures or channel partnerships with fintechs and mobility providers.

EMV and security edge Experience in EMV tokenisation, HCE-based solutions, and secure mobile payments positions Proxama to upsell security-centric services to issuers and merchants looking to de-risk digital card portfolios and enable tokenized transactions.

Growth opportunities Low revenue base combined with a scalable tech stack (GCP, Azure, Salesforce, Shopify) suggests opportunities to upsell cloud-based scalability, marketing automation, and loyalty platform integrations to mid-market retailers and financial services firms seeking digital transformation.