Growth in Mobile Payments Proxama’s recent partnership with Tuxedo Money Solutions to offer prepaid contactless mobile payments indicates a growing market for mobile payment solutions. This presents opportunities to target financial institutions and e-money providers seeking secure and innovative mobile transaction platforms.

Focus on Contactless Technology With successful launches like the EMV Tokenised Transaction leveraging HCE technology and partnerships with Cryptomathic, Proxama’s expertise in NFC and tokenisation can attract banks and card issuers aiming to modernize their contactless payment offerings.

Location-Based Marketing Opportunities Proxama’s deployment of Bluetooth low energy beacons and integration into transportation apps demonstrate potential for targeting retail and transit clients interested in proximity marketing to enhance consumer engagement and increase sales.

Digital Engagement Platforms The award-winning TapPoint platform enables brands to connect digital and physical assets, indicating opportunities to collaborate with retailers, hospitality, and entertainment sectors looking to boost loyalty, foot traffic, and customer interaction.

Market Expansion Potential Despite current revenue levels, Proxama’s innovative solutions in NFC, tokenization, and proximity marketing position it well to expand into new markets and sectors, especially as mobile payments and contactless connections become industry standards.