Cutting-edge technology stack Proxama utilizes advanced technologies like WordPress, D3.js, and Google Maps in its solutions, presenting an opportunity to highlight technological innovation to tech-savvy clients.

Mobile payment expertise With a focus on NFC contactless payments and card portfolio transition to mobile, Proxama is well-positioned to offer expertise in mobile payment solutions to financial institutions and banks seeking to enhance their digital offerings.

Proximity marketing platform TapPoint®, Proxama's award-winning proximity marketing platform, creates opportunities to engage retail businesses looking to bridge physical and digital experiences, driving retail sales and enhancing customer loyalty.

International market presence Being an international company based in London, Proxama has a global perspective that can appeal to multinational corporations seeking solutions that cater to diverse markets and customer segments worldwide.

Competitive positioning In a landscape with both big players like GlobalLogic and EPAM Systems and niche players like AgileEngine, Proxama can differentiate itself through its specialization in mobile proximity commerce and proximity marketing solutions, carving out a unique position in the market.