NFC Payments Growth Proxama specializes in mobile proximity commerce and NFC contactless payments for banks and card issuers, presenting a clear cross-sell opportunity to expand mobile wallet and EMV enablement solutions to current clients or partners in the financial services ecosystem.

Tokenisation & Security With experience in EMV tokenised transactions and HCE technology, there is potential to upsell enhanced security, token management, and electronic PIN delivery services to issuers seeking to modernize card portfolios and reduce fraud.

Marketing Platform TapPoint offers a bridge between physical and digital engagement, enabling brands and retailers to drive loyalty and footfall. This presents a upsell path to advertisers, retailers, and venue operators looking to monetize proximity data and run location-based campaigns.

Strategic Partnerships Historically active in partnerships across rail, media, and e-money providers, Proxama can pursue new alliances with transit operators, airports, and fintechs to deploy or co-sell proximity marketing and payment solutions at scale.

Early Stage Targeting Revenue is currently under one million, suggesting an opportunity to target mid-market banks, payment processors, and fintechs expanding mobile payments capacity, where Proxama’s end-to-end capabilities can accelerate time-to-market and integration.