Scale Focused Growth Proxima serves eCommerce brands looking to scale profitably by optimizing paid media. Their predictive intelligence tools are designed to lower acquisition costs and increase customer LTV, making them appealing to growth teams seeking higher ROI from ad spend.

Predictive Intelligence Position Proxima as a data- and ML-powered partner for mid-market brands requiring reliable attribution, incremental lift, and forecasting. Offer to extend capabilities with cross-channel optimization and custom dashboards that integrate with existing data stacks like AWS Glue and Node.js.

Mid Market Focus With revenues in the 100M-250M range and 51-200 employees, Proxima targets growing brands and agencies needing sophisticated marketing ops without enterprise-scale pricing. Tailor messaging to ROI-driven buyers seeking scalable, cost-effective marketing analytics.

Tech-Driven Analytics Their stack enables data integration, automation, and privacy-conscious analytics (AWS Glue, Jenkins, Piwik PRO Core, Facebook). Position as a partner for brands that require robust data foundations to power marketing optimization.

Ecosystem Partnerships Leverage NYC base and ad-tech alignment to explore joint go-to-market with adjacent platforms, agencies, and Facebook ecosystem partners for referrals, co-sell opportunities, or strategic alliances.