Data driven Proximity Worldwide emphasizes data-driven marketing and measurement to guide strategy and continuous improvement, signaling opportunities to offer advanced analytics, attribution modeling, and marketing ROI optimization services.

Global network With 25 offices across 22 countries and over 2,000 staff, there is potential to propose multinational or cross-border campaigns, localization services, and scalable CRM programs for global clients.

CRM focus As a digital, direct and CRM network, they may be seeking further CRM platforms, customer lifecycle orchestration, loyalty programs, and personalized messaging capabilities.

Financial scale Revenue in the mid hundreds of millions and a competitive market position among large agency peers suggests upsell opportunities in premium creative, tech-enabled advertising, and enterprise-grade MARTECH integrations.

Tech stack Current technologies include Next.js, Backbone.js, jQuery and Microsoft IIS, indicating openness to modern modernization, front-end performance improvements, and cloud-based devops or migration services.