Expanding Product Portfolio Prudential Vietnam recently launched a new universal life insurance product, PRU-Bảo Vệ Tối Đa, highlighting their focus on long-term protection and flexible wealth accumulation. This presents an opportunity to promote supplementary insurance solutions and customize products to meet evolving customer needs.

Sustainability Leadership Recognized as one of the top ten sustainable businesses in Vietnam, Prudential Vietnam's strong commitment to sustainability can be leveraged to attract clients who prioritize socially responsible investments and insurance options aligned with ESG principles.

Brand Recognition & Awards Consistently winning awards such as the International Life Insurer of The Year and Workplace Culture Excellence, Prudential Vietnam’s reputable brand image offers a platform to upsell new financial products and services to existing clients who value stability and industry leadership.

Digital & Wellness Initiatives The company’s investment in digital tools like mental wellness applications and road safety programs demonstrates openness to innovative health and lifestyle solutions. This creates cross-selling prospects in wellness and health management services to health-conscious and family-oriented customers.

Growing Customer Base With over 1.6 million customers and a large network of more than 26,000 financial consultants, there is significant potential to expand targeted outreach for new product campaigns, premium services, and personalized financial advisory offerings to unlock additional revenue streams.